Senior Manager, Paid Search

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Written by AI from the job title and company, not by New Engen, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior Manager, Paid Search at New Engen, Inc., you will be instrumental in shaping and executing the strategic vision for our paid search initiatives. You will lead a team of digital marketing professionals focused on driving traffic, improving conversion rates, and optimizing campaign performance across various platforms. Your expertise will help us to better understand industry trends, consumer behavior, and competitive landscapes, ultimately positioning New Engen as a leader in the digital marketing realm.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to achieve business objectives and maximize ROI.
• Manage and mentor a team of paid search specialists, providing guidance, performance evaluations, and professional development.
• Conduct in-depth market analysis and keyword research to identify opportunities for campaign enhancement and expansion.
• Oversee budget allocation and ensure effective spending across all paid search channels.
• Utilize data analytics to measure and report on campaign performance, deriving actionable insights to inform optimization efforts.
• Collaborate with cross-functional teams to align paid search initiatives with broader marketing objectives.
• Stay up-to-date with industry trends, changes in consumer behavior, and platform updates to continuously refine our approach.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of seven years of experience in paid search management, with a proven track record of success in a leadership capacity.
• Strong analytical skills with expertise in data interpretation and reporting; proficiency in Google Analytics and other analytics tools.
• Extensive knowledge of SEM platforms, including Google Ads, Bing Ads, and others.
• Exceptional communication and interpersonal skills, with the ability to foster strong relationships both internally and externally.
• Demonstrated ability to think strategically and execute with a keen attention to detail.

Technologies & Tools

In this position, you will be utilizing a variety of technologies and tools to enhance campaign performance and streamline workflows. This includes software such as Google Ads, Bing Ads, SEMrush, Moz, and advanced analytics tools like Google Analytics and Tableau. Familiarity with automation and bid management tools will also be beneficial for optimizing daily operations.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search position at New Engen, Inc. will possess strong leadership qualities and a proactive approach to problem-solving. They should be results-driven, with the ability to think critically and make data-backed decisions. Strong interpersonal skills are essential, as collaboration with various teams will be a fundamental aspect of the role. Additionally, ideal candidates should demonstrate a passion for digital marketing and a commitment to staying ahead of industry trends.