Senior Manager, Paid Search

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Job Overview

The Senior Manager, Paid Search at SCS will lead the strategy and execution of all paid search initiatives. This role involves overseeing campaign planning, budget management, and performance analysis to optimize search engine marketing efforts. The successful candidate will collaborate with cross-functional teams to ensure alignment with overall marketing objectives, drive traffic, and increase conversion rates. They will also be responsible for mentoring the paid search team, implementing best practices, and exploring innovative strategies to enhance visibility and engagement across all paid search platforms.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to achieve defined business objectives.
• Manage and optimize PPC campaigns across various platforms including Google Ads and Bing Ads.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Collaborate with stakeholders to align paid search with overall marketing strategy and brand initiatives.
• Oversee budget allocation and bid management to maximize return on investment (ROI).
• Supervise and mentor a team of paid search specialists, providing guidance and performance feedback.
• Conduct competitor analysis to monitor market trends and identify growth opportunities.
• Stay up-to-date with industry trends, algorithm changes, and best practices in paid search.
• Prepare and present reports and insights to stakeholders, demonstrating the impact of paid search initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master’s degree preferred.
• 7+ years of experience in paid search marketing, with a minimum of 3 years in a managerial role.
• Proven track record of managing large-scale PPC campaigns with substantial budgets.
• Strong analytical skills and proficiency in Google Analytics and other data analysis tools.
• Excellent communication skills, both verbal and written.
• Experience with A/B testing and performance optimization techniques.
• Familiarity with SEO principles and digital marketing strategies.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Senior Manager, Paid Search will utilize a variety of technologies and tools in their daily operations. Key platforms include Google Ads, Bing Ads, Google Analytics, and SEMrush for campaign management and performance analysis. Additionally, proficiency in Excel for data manipulation and reporting is essential, along with familiarity with marketing automation tools such as HubSpot or Marketo to integrate paid search efforts with broader marketing campaigns.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search position are results-driven individuals with a robust understanding of the digital marketing landscape. They should possess strong leadership qualities that enable effective team management and collaboration. The ability to think strategically while executing meticulously is crucial. Comfort with data interpretation and a passion for staying abreast of industry developments are key traits. Additionally, a proactive attitude toward problem-solving and innovation will greatly contribute to their success in this role.