Senior Manager - Paid Search (SEM)

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Written by AI from the job title and company, not by New Engen, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager - Paid Search (SEM) at New Engen, Inc. is responsible for the strategic management and execution of paid search campaigns aimed at maximizing client performance and revenue growth. This role involves leading a team of SEM specialists, developing data-driven strategies, optimizing campaigns, and leveraging analytics to deliver measurable results. The Senior Manager will work closely with cross-functional teams to ensure that all paid search initiatives align with broader marketing goals and client objectives, ultimately contributing to the overall success of the organization.

Job Responsibilities

• Develop and implement comprehensive paid search strategies across various platforms, including Google Ads and Bing Ads.
• Lead, mentor, and inspire a team of paid search specialists, fostering a culture of learning and continuous improvement.
• Monitor and analyze campaign performance, utilizing advanced analytics tools to provide insights and recommendations for optimization.
• Collaborate with data analysts to measure the impact of SEM initiatives on overall marketing and business performance.
• Conduct regular keyword research, competitor analysis, and A/B testing to drive campaign effectiveness and ROAS.
• Manage significant SEM budgets, ensuring efficient allocation and adherence to financial targets.
• Prepare and present detailed reports and presentations on campaign performance and insights to internal stakeholders and clients.
• Stay updated on industry trends, search engine algorithm updates, and best practices to maintain a competitive edge.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Strong proficiency in Google Ads, Bing Ads, and other relevant SEM tools.
• Demonstrated expertise in data analysis, with a strong analytical mind and experience with Google Analytics or similar platforms.
• Excellent understanding of digital marketing concepts and strategies, including SEO, PPC, and cross-channel marketing.
• Proven leadership skills with the ability to foster team collaboration and drive results.
• Exceptional communication skills, both verbal and written, with experience in client-facing roles.

Technologies & Tools

The Senior Manager - Paid Search (SEM) will utilize a variety of technologies and tools essential for effective campaign management and optimization. Familiarity with platforms such as Google Ads, Bing Ads, Google Analytics, SEMrush, and various keyword research tools is crucial. Additionally, proficiency in data visualization tools like Tableau or Data Studio, as well as CRM software, will be advantageous for integrating SEM efforts with overall marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Manager - Paid Search (SEM) position at New Engen, Inc. possess a strong blend of analytical acumen, strategic thinking, and leadership capability. They are results-driven individuals who are passionate about digital marketing and innovation, demonstrating a proactive approach to problem-solving. Successful candidates are collaborative team players with exceptional interpersonal skills, keen attention to detail, and a readiness to adapt to the dynamic landscape of digital marketing. An ability to thrive in a fast-paced environment while maintaining a focus on delivering client success will also be key indicators of fit for this role.