Senior Manager, Paid Search & Shopping

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Written by AI from the job title and company, not by StockX, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search & Shopping at StockX will be responsible for the strategic development and execution of paid search and shopping initiatives to drive user acquisition and maximize profitability. This role requires a seasoned leader with an analytical mindset, capable of leveraging data-driven insights to optimize campaigns and collaborate with cross-functional teams to align marketing efforts with overall business objectives. The successful candidate will also be focused on improving the customer experience through targeted advertising strategies that enhance brand visibility and drive conversions.

Job Responsibilities

• Develop and implement comprehensive paid search and shopping strategies to meet overall marketing objectives.
• Manage a team of digital marketing professionals to execute campaigns effectively and efficiently, ensuring alignment with brand goals.
• Analyze and optimize the performance of paid search initiatives using advanced analytical tools and techniques.
• Collaborate with product, merchandising, and creative teams to create compelling ad copy and promotional graphics.
• Monitor and adjust campaign budgets to maximize ROI while maintaining cost-effectiveness.
• Stay abreast of industry trends and best practices to identify opportunities for innovation.
• Prepare and present performance reports and insights to key stakeholders, using data to inform decision-making.
• Mentor and develop team members, fostering a culture of continuous learning and improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5+ years of experience in paid search and shopping management, preferably in an e-commerce environment.
• Proficient in Google Ads, Microsoft Advertising, and other relevant digital marketing platforms.
• Strong analytical skills with experience in data analysis tools such as Google Analytics and Tableau.
• Excellent communication and interpersonal skills, capable of working effectively across teams.
• Demonstrated ability to lead and motivate a team in a fast-paced, dynamic environment.
• Strong understanding of SEO principles and their impact on paid search strategies.

Technologies & Tools

The Senior Manager, Paid Search & Shopping will frequently utilize a variety of technologies and tools to achieve optimal campaign performance. This includes but is not limited to Google Ads, Microsoft Advertising, Google Analytics, SEMrush, and Tableau for data analysis and reporting. Familiarity with A/B testing tools and marketing automation software will also be beneficial for effectively executing marketing strategies and refining user experiences.

Ideal Candidates

The ideal candidate for this position will possess a strong combination of leadership abilities and analytical prowess. They should be highly motivated, detail-oriented, and possess excellent problem-solving skills. A passion for e-commerce and a deep understanding of digital marketing trends will contribute to success in this role. Being proactive, adaptable, and having the ability to thrive under pressure while managing multiple projects will also be essential traits for a Senior Manager in this fast-paced environment.