Senior Manager, Paid Social (B2B)

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Overview

The Senior Manager, Paid Social (B2B) at Dentsu is a strategic role responsible for driving the vision, strategy, and execution of paid social media campaigns tailored for B2B clients. This position requires an analytical mindset while managing a diverse team of digital marketing professionals. The Senior Manager will collaborate with cross-functional teams, leveraging insights and data to optimize campaign performance. Key responsibilities will include designing measurable strategies, managing budgets, and ensuring successful delivery of innovative paid social solutions that align with client objectives.

Job Responsibilities

• Develop and execute comprehensive paid social strategies for B2B clients to drive brand awareness and lead generation.
• Analyze campaign performance metrics, utilizing data-driven insights to optimize ROI and campaign effectiveness.
• Oversee the management and allocation of budgets for paid social campaigns to drive maximum efficiency and effectiveness.
• Lead, mentor, and develop a team of social media specialists, ensuring continuous professional growth and alignment with agency goals.
• Coordinate with creative teams to produce high-impact ad content tailored to target B2B audiences.
• Stay updated with industry trends, emerging platforms, and best practices in paid social to ensure competitive advantage.
• Present campaign strategies, results, and insights to clients, fostering strong relationships and trust.
• Implement and utilize advanced targeting strategies leveraging social media platforms' capabilities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in digital advertising, specifically in paid social, preferably in a B2B context.
• Proven track record of managing successful paid social campaigns with demonstrable results.
• Strong analytical skills with experience in using analytics tools to inform and adjust strategies.
• Excellent written and verbal communication skills, with the ability to convey complex concepts clearly and effectively.
• Leadership experience, showcasing the ability to manage teams and collaborate across departments.
• Familiarity with various social media platforms and advertising tools, including LinkedIn, Facebook, Twitter, and Instagram.

Technologies & Tools

This position requires an aptitude for working with various technologies and platforms essential for managing paid social campaigns. Familiarity with social media management tools, analytics platforms, and advertising networks is crucial. Specifically, candidates should have experience using platforms such as LinkedIn Ads, Facebook Business Manager, and Google Analytics, along with monitoring and reporting tools to assess campaign performance and optimize engagement.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Social (B2B) role at Dentsu is a passionate, results-oriented marketing professional with a deep understanding of digital ad strategies, particularly within the B2B landscape. They possess strong leadership skills, are adaptive to change, and thrive in a fast-paced environment. An analytical thinker, they excel at translating complex data into actionable insights, while also being creative in their approach to campaign execution. They should demonstrate a proactive attitude toward continuous learning and possess collaborative communication skills to effectively engage with both internal teams and clients.