Senior Manager, Paid Social (B2B)

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Overview

The Senior Manager, Paid Social (B2B) at dentsu will play a pivotal role in overseeing and optimizing our paid social media strategies tailored for B2B clients. This position is responsible for developing and executing integrated social media campaigns across various platforms, managing client relationships, and ensuring alignment with overarching marketing objectives. The ideal candidate will leverage analytics to drive data-informed decision-making, optimize campaign performance, and lead a team of social experts to deliver exceptional results for our clients.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies for B2B clients to drive brand awareness and lead generation.
• Oversee the creation and management of campaigns across platforms such as LinkedIn, Facebook, Twitter, and Instagram.
• Utilize advanced analytics to monitor campaign performance, providing actionable insights and recommendations for optimization.
• Manage client relationships, ensuring all communication is transparent and that expectations are met or exceeded.
• Lead a team of social media specialists, providing mentorship, training, and performance assessments.
• Collaborate closely with cross-functional teams including creative, content, and strategy to ensure alignment and execution of campaigns.
• Stay up-to-date with the latest trends and technologies in paid social media and B2B marketing.
• Prepare detailed reports and presentations for clients to demonstrate campaign performance and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• 5+ years of experience in paid social media marketing, preferably within a B2B environment.
• Proven track record of managing successful paid social campaigns with measurable results.
• Strong analytical skills with hands-on experience using social media analytics tools.
• Excellent communication and interpersonal skills to effectively manage client relationships.
• Leadership experience, demonstrating the ability to motivate and manage team members.
• Deep understanding of paid media concepts and best practices specific to social platforms.

Technologies & Tools

The Senior Manager, Paid Social will be proficient in using various technologies and tools, including but not limited to social media management platforms (e.g., Hootsuite, Sprout Social), analytics software (e.g., Google Analytics, Facebook Ads Manager), CRM systems (e.g., HubSpot, Salesforce), and ad-serving platforms. Familiarity with design tools (e.g., Adobe Creative Suite) for campaign asset production and collaboration tools (e.g., Slack, Microsoft Teams) will also be beneficial.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position will exhibit strong leadership qualities, strategic thinking abilities, and a passion for innovation in digital marketing. They should be results-oriented, with a knack for leveraging data to drive decisions and enhance campaign performance. Candidates must also possess excellent communication skills, both verbal and written, to effectively convey ideas and build strong client relationships. Adaptability and a commitment to continuous learning in a fast-paced environment are essential traits that will contribute to success in this role.