Senior Manager, Paid Social

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Job Overview

The Senior Manager, Paid Social at Bonafide Health will be a strategic leader responsible for developing, implementing, and optimizing comprehensive paid social media campaigns that align with organizational goals and drive customer engagement. This role entails overseeing the end-to-end management of paid social strategies, analyzing performance metrics, and collaborating with cross-functional teams to enhance brand visibility and growth. The ideal candidate will bring expertise in social media marketing, a keen analytical mindset, and innovative thinking to maximize return on investment in paid social platforms.

Job Responsibilities

• Develop and execute paid social media strategies to support product launches and drive customer acquisition.
• Manage the paid social budget, optimizing spending and allocating resources across key platforms, including Facebook, Instagram, and others.
• Conduct regular analysis of campaign performance, providing insights and recommendations for continuous improvement.
• Lead a team of social media specialists, providing training and mentorship to enhance team capabilities.
• Collaborate with brand managers, creative teams, and external partners to ensure cohesive messaging across all social platforms.
• Stay up to date with industry trends, competitive analysis, and changes in social platform algorithms to inform strategy adjustments.
• Generate reports on campaign performance and present findings to executive leadership, highlighting successes and areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, with at least 3 years focused on paid social media management.
• Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, and LinkedIn Ads.
• Strong analytical skills with experience in leveraging data tools like Google Analytics, social media analytics tools, and A/B testing methodologies.
• Excellent communication and leadership skills, capable of inspiring and guiding a diverse team.
• Strong organizational skills with the ability to manage multiple projects effectively in a fast-paced environment.

Technologies & Tools

The Senior Manager, Paid Social will use a variety of digital marketing technologies and tools, including but not limited to social media advertising platforms (Facebook Ads, Instagram Ads, LinkedIn Ads), analytics tools (Google Analytics, social media insights), and project management software. Familiarity with CRM systems and email marketing platforms will also be beneficial for coordinating cross-channel campaigns and tracking customer journeys.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Social position will possess a strong blend of creative and analytical thinking, demonstrating an ability to craft compelling campaigns while effectively analyzing performance data. They should be proactive, adaptable, and able to thrive in a dynamic and evolving environment. Strong interpersonal skills will also be critical for collaboration across departments, while a passion for health and wellness aligns with Bonafide Health's mission and values. An innovative mindset and a results-driven approach will further enhance their fit for this role.