Senior Manager, Paid Social

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Job Overview

Bonafide Health is seeking a dynamic and results-driven Senior Manager, Paid Social to lead our Paid Social media strategy and drive customer engagement through innovative marketing initiatives. In this pivotal role, you will be responsible for developing, executing, and optimizing paid social campaigns across multiple platforms. You will work closely with cross-functional teams to align marketing efforts with business objectives, analyze performance metrics, and uncover insights to enhance overall campaign effectiveness. Your expertise in paid social advertising will be essential in driving brand awareness and customer acquisition, ultimately contributing to the growth of Bonafide Health.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies aligned with overall marketing goals.
• Manage and optimize large-scale paid social campaigns across various platforms, including Facebook, Instagram, and LinkedIn.
• Analyze campaign performance metrics to identify trends, insights, and opportunities for improvement.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Oversee budget allocation and ensure effective spend of marketing resources across campaigns.
• Conduct A/B testing to refine targeting and maximize return on ad spend.
• Stay up-to-date with the latest trends, tools, and best practices in paid social media marketing.
• Lead and mentor a team of social media specialists to foster a collaborative and productive environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in paid social media advertising, preferably in a managerial role.
• Proven track record of successfully managing significant budgets and achieving performance targets.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with social media advertising platforms and associated analytics tools, such as Facebook Ads Manager and Google Analytics.
• Excellent communication and interpersonal skills, with a strong ability to collaborate across teams.
• Creative thinker with a passion for social media trends and consumer behavior.

Technologies & Tools

The Senior Manager, Paid Social will utilize a variety of technologies and tools to effectively manage campaigns, including but not limited to Facebook Ads Manager, Google Ads, Hootsuite, and Sprout Social. Proficiency in analytics tools such as Google Analytics and social media reporting dashboards will be crucial for monitoring performance metrics and making data-driven decisions.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position will possess a blend of strategic thinking and hands-on execution capabilities. They will exhibit strong leadership qualities, effectively guiding their team towards achieving shared goals. A passion for digital marketing, particularly in paid social channels, along with an analytical mindset, will set them apart. Moreover, adaptability to rapidly changing market dynamics and a proactive approach to problem-solving will contribute significantly to their success in this role.