Senior Manager - Paid Social

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Job Overview

The Senior Manager - Paid Social at Creative People will play a pivotal role in leading and executing paid social media strategies to enhance brand visibility and drive customer acquisition. This position requires a strategic thinker who can analyze data, optimize campaigns, and collaborate with cross-functional teams to achieve business objectives. The ideal candidate will have a proven track record in paid social campaigns, exceptional leadership skills, and a passion for creative marketing solutions.

Job Responsibilities

• Develop, implement, and manage comprehensive paid social media strategies across various platforms.
• Oversee daily operations of paid social campaigns, ensuring alignment with overall marketing objectives.
• Analyze campaign performance data to optimize spend and improve key metrics, including engagement, ROI, and conversions.
• Collaborate with creative teams to produce impactful advertising content for social platforms.
• Lead and mentor a team of social media specialists, providing guidance and support in their professional development.
• Stay updated on industry trends and platform changes to leverage new opportunities and maintain competitive advantage.
• Prepare and present reports on campaign performance and insights to stakeholders, ensuring transparency and aligning on objectives.
• Manage relationships with external vendors and partners to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in paid social media marketing; 2+ years in a managerial role.
• Strong proficiency in social media advertising tools, including Facebook Ads Manager, Instagram Ads, Twitter Ads, and LinkedIn Ads.
• Exceptional analytical skills, with the ability to translate data into actionable insights.
• Proven experience in budget management and forecasting for paid campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments.
• Creative mindset with a strong understanding of crafting engaging ad copy and visuals.

Technologies & Tools

The Senior Manager - Paid Social will utilize a variety of technologies and tools including social media management platforms such as Hootsuite and Sprout Social, analytics tools like Google Analytics and Facebook Analytics to track performance metrics, as well as project management tools like Asana or Trello for team collaboration. Familiarity with data visualization software, such as Tableau or Google Data Studio, is also advantageous for presenting insights and reports.

Ideal Candidates

The ideal candidates for this position will possess strong leadership qualities, enabling them to inspire and motivate their team. They will demonstrate adaptability in a fast-paced environment, showcasing an eagerness to embrace new challenges and technologies. A successful Senior Manager - Paid Social will be detail-oriented yet able to see the bigger picture, driving strategy while remaining hands-on with execution. Their passion for social media and commitment to achieving results will significantly contribute to the overall success of Creative People’s marketing initiatives.