Senior Manager, Paid Social

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Written by AI from the job title and company, not by dentsu, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Social at dentsu will be responsible for leading the strategic development and execution of paid social media campaigns across various platforms. This role involves overseeing a team of paid social specialists, managing client relationships, analyzing campaign performance, and driving innovative solutions that deliver measurable results. The ideal candidate will possess a deep understanding of social media dynamics, audience targeting, and performance marketing, ensuring that every campaign aligns with the overarching goals of our clients.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies that align with client objectives and business goals.
• Oversee daily management of paid social campaigns, optimizing performance through A/B testing and data analysis.
• Lead, mentor, and inspire a team of paid social specialists to achieve individual and team targets.
• Collaborate with cross-functional teams including creative, analytics, and client services to ensure campaign success.
• Conduct in-depth analysis of campaign performance metrics and present actionable insights to clients.
• Stay updated with the latest trends, tools, and algorithms in the paid social media landscape.
• Manage budgets, forecast spending, and ensure efficient allocation of resources within campaigns.
• Foster strong relationships with platform representatives and industry partners to leverage opportunities for client growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.
• 5+ years of experience in paid social media marketing, with a proven track record of managing successful campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable recommendations.
• Demonstrated leadership experience, including team management and development.
• Proficiency in social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, and Twitter Ads.
• Excellent communication and presentation skills, capable of conveying complex ideas to clients and stakeholders.
• Strong time management skills with the ability to handle multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Paid Social will utilize a range of technologies and tools essential for campaign management and reporting. Key platforms include Meta (Facebook and Instagram) Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and Google Analytics. Familiarity with social media listening tools, customer relationship management (CRM) software, and project management applications like Asana or Trello is also important for effective collaboration and campaign tracking.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Social role will be a strategic thinker with a strong background in paid media and digital advertising. They will exhibit a passion for social media, possess a creative mindset, and demonstrate adaptability in a fast-paced environment. Strong leadership qualities, excellent interpersonal skills, and a results-oriented approach are crucial for success in this role. Candidates should be proactive problem solvers who are eager to drive innovation and enhance client satisfaction.