Senior Manager, Paid Social

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Written by AI from the job title and company, not by El Toro Interactive, LLC, so some details may not match this job. The employer's own page has the real description.

Overview

El Toro Interactive, LLC is seeking a highly skilled Senior Manager, Paid Social to lead our paid social media strategy and execution. In this pivotal role, you will be responsible for developing and optimizing paid social campaigns that drive brand awareness, engagement, and conversions across multiple platforms. You will work collaboratively with internal teams and clients to ensure that all initiatives align with overarching marketing goals while utilizing data-driven insights to refine strategies and maximize performance.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies to achieve client objectives and company goals.
• Oversee the planning, execution, and optimization of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
• Collaborate with creative teams to create compelling ad content that resonates with target audiences.
• Manage budgets for paid social campaigns, ensuring effective allocation of resources and adherence to spend limits.
• Stay updated on industry trends, platform changes, and emerging technologies to keep campaigns innovative and effective.
• Lead and mentor a team of paid social specialists, fostering a high-performance environment and encouraging professional development.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in paid social media advertising, with at least 2 years in a managerial role.
• Demonstrated experience in developing and managing successful paid social campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Exceptional communication and interpersonal skills, with the ability to work collaboratively across teams.
• Proficiency with social media advertising platforms and analytics tools.

Technologies & Tools

The Senior Manager, Paid Social will utilize various technologies and tools in their role, including Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, Reddit Ads, and Hootsuite for campaign management and performance tracking. Additionally, familiarity with customer relationship management (CRM) systems and advanced spreadsheet skills are essential for effective budget analysis and reporting.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position possess a passion for digital marketing and an analytical mindset. They exhibit strong leadership qualities, exhibit creativity in campaign strategies, and have excellent project management skills. A successful candidate is proactive, adaptable, and remains calm under pressure, capable of managing multiple projects simultaneously while fostering collaboration and innovation within their team.