Senior Manager, Paid Social

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Written by AI from the job title and company, not by Gap Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Social at Gap Inc. will play a pivotal role in driving revenue and growth through the strategic oversight of paid social media campaigns. This individual will be responsible for developing, executing, and optimizing innovative advertising strategies across various social platforms. Additionally, the role requires collaboration with cross-functional teams, ensuring alignment with broader marketing objectives while leveraging data analytics to inform decisions and measure campaign performance.

Job Responsibilities

• Develop and implement comprehensive paid social strategies that align with brand goals and objectives.
• Manage and optimize large-scale advertising budgets across diverse social platforms, ensuring maximum ROI.
• Lead a team of social media specialists, providing mentorship and guidance to enhance their capabilities and performance.
• Conduct in-depth analysis of campaign performance, utilizing insights to drive improvements and enhancements.
• Collaborate with the creative team to develop compelling ad content that resonates with target audiences.
• Stay updated on industry trends, tools, and best practices to ensure Gap Inc. remains competitive in the digital advertising landscape.
• Report on campaign performance to senior leadership, providing actionable insights and recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in paid social advertising, with at least 2 years in a managerial role.
• Proven track record of managing successful paid social campaigns with significant budgets.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional communication and interpersonal skills, with experience in team leadership and collaboration.
• In-depth knowledge of social media platforms, targeting, and advertising tools.

Technologies & Tools

The Senior Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign effectiveness. This includes industry-leading social media advertising platforms such as Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and Instagram Ads, as well as analytics tools like Google Analytics, Adobe Analytics, and social media management software like Sprout Social or Hootsuite. Familiarity with CRM systems and marketing automation platforms will also be essential to optimize campaign integration and audience targeting.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Social role will possess a blend of creativity and analytical thinking, thriving in a fast-paced environment. They will be results-oriented, demonstrating a commitment to continuous improvement and innovation in digital advertising. Strong leadership qualities are essential, allowing them to inspire and manage a team effectively. The candidate will also exhibit excellent problem-solving skills and a proactive attitude, capable of navigating challenges and seizing opportunities to drive the brand's success in the ever-evolving social media landscape.