Senior Manager, Paid Social

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Written by AI from the job title and company, not by New Engen, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Manager, Paid Social at New Engen, Inc., you will be responsible for developing and leading innovative paid social strategies to drive brand awareness, engagement, and conversions. In this role, you will manage a team responsible for executing and optimizing campaigns across various social media platforms, ensuring alignment with overall marketing objectives. You will utilize data-driven insights to inform decision-making and enhance campaign performance while fostering strong relationships with key stakeholders.

Job Responsibilities

• Lead the planning, execution, and optimization of paid social campaigns across multiple platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Monitor, analyze, and report on campaign performance metrics and key performance indicators, providing actionable insights and recommendations.
• Develop and manage a robust paid social budget, ensuring effective allocation of resources to maximize ROI.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to align campaign strategies with business goals.
• Stay up-to-date with industry trends, platform updates, and emerging technologies to inform best practices and enhance campaign strategies.
• Mentor and develop team members, providing guidance and support to foster their professional growth and performance.
• Conduct competitive analysis to identify market opportunities and inform strategic decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• Minimum of 5 years of experience in digital marketing with a focus on paid social campaigns.
• Proven track record of driving successful paid social initiatives and achieving measurable outcomes.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Strong leadership skills with experience managing and developing high-performing teams.
• Familiarity with social media advertising platforms, analytics tools, and A/B testing methodologies.
• Excellent communication and interpersonal skills, with the ability to communicate complex concepts to diverse audiences.

Technologies & Tools

The Senior Manager, Paid Social will utilize various technologies and tools to effectively manage campaigns and analyze performance. These include social media advertising platforms such as Facebook Ads Manager, LinkedIn Campaign Manager, and Twitter Ads, as well as analytics tools like Google Analytics and social media management software. Additionally, familiarity with A/B testing tools and customer relationship management (CRM) software is essential for optimizing and reporting on campaign performance.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position will possess a strong blend of creativity and analytical skills, allowing them to design innovative campaigns while also deriving insights from data. They should be results-oriented, demonstrating a passion for driving growth and improvement through paid social initiatives. Strong leadership qualities, excellent communication skills, and the ability to thrive in a fast-paced environment are essential. A collaborative mindset and the ability to foster teamwork will also contribute to their success in this role.