Senior Manager, Paid Social

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Job Overview

The Senior Manager, Paid Social at Pluralsight will be responsible for developing, executing, and optimizing comprehensive paid social media campaigns across multiple platforms. This role requires a strategic thinker who will lead a team in driving company objectives through innovative social media practices while managing budgets and performance metrics. The Senior Manager will collaborate with cross-functional teams to ensure alignment with overall marketing strategies and business goals, ultimately enhancing brand awareness and driving customer acquisition.

Job Responsibilities

• Develop and implement paid social media strategies that align with business objectives.
• Manage and optimize campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to maximize ROI.
• Lead a team of social media professionals, providing mentorship and guidance to ensure high-quality execution.
• Analyze performance metrics to make data-driven decisions and improve campaign effectiveness.
• Maintain awareness of industry trends and competitor strategies to inform ongoing campaign adjustments.
• Collaborate with content, creative, and analytics teams to create compelling ad copy and visuals.
• Oversee budget management and allocate resources effectively across multiple campaigns.
• Report on performance and key insights to senior leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing with a focus on paid social campaigns.
• Proven track record of managing and optimizing paid social accounts for significant growth.
• Exceptional analytical and data interpretation skills; experience with analytics tools (e.g., Google Analytics, Facebook Insights).
• Strong leadership and team management skills, with the ability to motivate and develop talent.
• Excellent communication and interpersonal skills with a collaborative mindset.
• Knowledge of industry-standard marketing technologies and advertising tools.

Technologies & Tools

The Senior Manager, Paid Social will utilize a variety of technologies and tools to enhance campaign performance and reporting. Key tools include Facebook Ads Manager, LinkedIn Marketing Solutions, Twitter Ads, Google Analytics, social media management platforms such as Sprout Social or Hootsuite, and various data visualization tools. Familiarity with CRM systems is also beneficial for tracking customer engagement and lifecycle management.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position possess a blend of creativity and analytical prowess, allowing for the development of innovative strategies backed by data-driven insights. They are adaptable problem-solvers who thrive in fast-paced environments and demonstrate a passion for social media and digital marketing. Strong leadership qualities, coupled with a collaborative spirit, enable them to effectively motivate their team and work cross-functionally to achieve shared objectives. A commitment to continuous learning and staying updated on the latest social media trends further distinguishes them as a top fit for Pluralsight's culture and mission.