Senior Manager, Paid Social (Remote)

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Job Overview

The Senior Manager, Paid Social at Nimble Talent plays a critical role in overseeing the strategic planning and execution of our paid social media campaigns. This position involves collaboration with cross-functional teams to drive brand awareness, engagement, and conversions across various social media platforms. The Senior Manager will utilize data-driven insights to optimize campaigns, ensuring effective allocation of budgets while meeting overall marketing goals.

Job Responsibilities

• Develop and implement comprehensive paid social strategies aligned with company objectives.
• Manage and optimize paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter for maximum ROI.
• Conduct detailed performance analysis and reporting on campaign effectiveness, utilizing analytics tools to derive actionable insights.
• Collaborate with internal teams including creative, content, and analytics to enhance campaign performance and drive brand consistency.
• Guide budget management for paid social initiatives, ensuring cost-effectiveness and adherence to financial goals.
• Staying abreast of industry trends, platform updates, and emerging paid social opportunities to maintain a competitive edge.
• Mentor and develop junior team members, fostering a culture of continuous learning and improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 8+ years of experience in digital marketing, with at least 4 years focused on paid social media advertising.
• Proven track record of successfully managing large-scale paid social campaigns with measurable results.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience with social media advertising platforms and tools (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Excellent communication and interpersonal skills, capable of collaborating effectively with diverse stakeholders.
• Ability to work independently in a remote setting while managing multiple priorities and deadlines.

Technologies & Tools

The Senior Manager, Paid Social will leverage a range of advanced technologies and tools to execute their responsibilities effectively, including but not limited to social media advertising platforms (such as Facebook Ads and LinkedIn Ads), analytics tools (like Google Analytics and Tableau), project management software (e.g., Asana or Trello), and CRM systems. Familiarity with marketing automation tools is also beneficial to enhance campaign performance.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position will possess exceptional leadership qualities, demonstrating the ability to inspire and guide a team towards achieving challenging goals. They will be strategic thinkers, capable of anticipating market changes and adjusting campaigns accordingly. Strong organizational skills and the ability to thrive in a fast-paced, remote environment are essential. A passion for social media marketing and a commitment to continuous improvement will further distinguish candidates in this dynamic role.