Senior Manager, Paid Social

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Written by AI from the job title and company, not by Tinuiti, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Social at Tinuiti will spearhead our paid social media initiatives, overseeing strategy development, campaign execution, and performance analysis. This pivotal role requires a strategic thinker with extensive experience in social media marketing, a robust understanding of the digital landscape, and the ability to lead a talented team to achieve campaign objectives. The Senior Manager will collaborate closely with cross-functional teams to ensure alignment on client goals while driving innovative approaches to maximize ROI across various social platforms.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with client objectives.
• Manage, mentor, and lead a team of social media specialists in their day-to-day activities.
• Analyze and report on campaign performance metrics, providing actionable insights for continuous optimization.
• Collaborate with creative teams to ensure campaigns are on-brand and resonate with target audiences.
• Stay abreast of emerging trends and best practices in paid social advertising to maintain competitiveness.
• Budget management and allocation to ensure efficient resource utilization across campaigns.
• Maintain strong client relationships and present regular updates on campaign progress and results.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on paid social campaigns.
• Proven track record of managing and optimizing paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Strong analytical skills with proficiency in analytics tools and platforms (e.g., Google Analytics, Facebook Ads Manager).
• Excellent communication, presentation, and interpersonal skills.
• Experience with budget management and performance forecasting.
• Leadership experience with a demonstrated ability to manage and develop teams effectively.

Technologies & Tools

The Senior Manager, Paid Social will utilize a variety of technologies and tools critical for efficient campaign management and analytics. Key tools include social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), analytics software (e.g., Google Analytics, Sprout Social), and project management systems (e.g., Asana, Trello). Additionally, familiarity with A/B testing tools and reporting dashboards will be essential to track performance and optimize campaigns continuously.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social position will possess a strong blend of creativity and analytical thinking. They should demonstrate exceptional leadership capabilities, fostering a collaborative team environment while driving results. A genuine passion for social media marketing, with the agility to adapt to evolving trends, is crucial. Furthermore, successful applicants will have excellent problem-solving skills and a customer-centric approach, ensuring they can effectively address client needs and exceed expectations.