Senior Manager, Partner Marketing (Americas, LATAM)

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Job Overview

The Senior Manager, Partner Marketing (Americas, LATAM) at Circle will be responsible for developing and executing comprehensive marketing strategies designed to enhance and grow partnerships across the Americas and Latin America. This role will require a strategic thinker with proven experience in partner marketing, adept at fostering relationships that drive mutual growth. The successful candidate will work cross-functionally with sales, product management, and external stakeholders to ensure alignment of goals and maximize marketing effectiveness. They will play a pivotal role in identifying new partnership opportunities and optimizing existing relationships to accelerate business outcomes.

Job Responsibilities

• Develop and implement targeted marketing strategies to enhance partner engagement across the Americas and LATAM regions.
• Collaborate with sales and product teams to design co-marketing initiatives that drive joint revenue opportunities.
• Analyze market trends and competitor activities to identify new partnership potentials and optimize existing ones.
• Manage a partner marketing budget, ensuring effective allocation of resources to various programs and initiatives.
• Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns and partnerships.
• Lead and mentor a team of marketing professionals, fostering a culture of collaboration and high performance.
• Communicate effectively with partners to ensure alignment on marketing goals and initiatives.
• Attend industry events to promote Circle’s partner ecosystem and expand professional networks.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in partner marketing, preferably within the technology or financial sectors.
• Demonstrated experience in developing successful marketing strategies and executing effective co-marketing campaigns.
• Strong analytical skills with the ability to gather insights and convert them into actionable strategies.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly.
• Proficiency with marketing automation tools, CRM software, and data analytics.
• Fluency in English and at least one other language spoken in the LATAM region.

Technologies & Tools

The Senior Manager, Partner Marketing will utilize a variety of technologies and tools to effectively manage and optimize marketing campaigns. Key tools may include marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, analytics tools for data tracking and reporting, as well as project management software to ensure timely execution of initiatives.

Ideal Candidates

The ideal candidate will possess a strong entrepreneurial spirit, demonstrating an ability to innovate and think outside the box. They will be relationship-oriented, equipped with exceptional collaboration skills, and have a knack for networking with various stakeholders. Additionally, they will have a results-driven mindset, capable of thriving in a fast-paced environment, managing multiple priorities while maintaining attention to detail. Passion for the cryptocurrency and financial technology space is a significant plus, aligning with Circle's mission and values.