Senior Manager, Partner Marketing (Americas, LATAM)

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Position Overview

The Senior Manager of Partner Marketing for the Americas and LATAM at Circle is tasked with developing and executing strategies that drive engagement and revenue through strategic partnerships. This role will focus on nurturing relationships with existing partners while identifying and onboarding new ones to enhance Circle's market presence. The Senior Manager will work closely with cross-functional teams to align marketing objectives with business goals, ensuring that partner marketing initiatives are both impactful and measurable.

Job Responsibilities

• Develop and implement comprehensive partner marketing strategies that align with business objectives in the Americas and LATAM markets.
• Collaborate with internal teams to create co-marketing campaigns, including digital marketing initiatives, events, and promotional materials.
• Manage and optimize partner relationships by establishing clear communication, providing support, and ensuring alignment on marketing initiatives.
• Analyze market trends and performance metrics to evaluate the effectiveness of partner marketing efforts, making data-driven recommendations for improvements.
• Coordinate with sales teams to identify target partners and leverage marketing resources to enhance sales efforts.
• Lead a team of marketing professionals, providing mentorship and guidance to achieve departmental and organizational goals.
• Monitor and report on budget adherence for partner marketing initiatives, ensuring cost-effective utilization of resources.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• A minimum of 7 years of experience in partner or channel marketing, preferably in a technology-driven environment.
• Proven track record of developing successful marketing strategies that drive business growth.
• Strong understanding of digital marketing channels including content, social media, and analytics tools.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in marketing automation and CRM software, such as HubSpot or Salesforce.
• Fluency in both English and Spanish is required; Portuguese is a plus.

Technologies & Tools

The Senior Manager, Partner Marketing will regularly utilize a variety of technologies and tools to facilitate their work, including marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) software (e.g., Salesforce), analytics tools (e.g., Google Analytics), and collaboration software (e.g., Slack, Microsoft Teams). Familiarity with social media management tools and project management applications will also be beneficial in managing campaigns and partnerships effectively.

Ideal Candidates

Ideal candidates for this role will possess a blend of strategic thinking and tactical execution abilities. They should be results-driven individuals with a passion for building relationships and driving growth through innovative marketing approaches. Strong analytical skills and a data-driven mindset are essential, along with the ability to thrive in a fast-paced, ever-changing environment. Excellent interpersonal skills and a collaborative spirit are key attributes for effectively engaging with partners and cross-functional teams to achieve shared objectives.