Senior Manager, Partner Marketing (Americas, LATAM)

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Overview

The Senior Manager, Partner Marketing (Americas, LATAM) will play a pivotal role in developing and executing comprehensive marketing strategies aimed at enhancing partner relationships and driving business growth in the Americas and Latin American regions. This position requires an astute understanding of market dynamics, strong leadership capabilities, and excellent communication skills. The incumbent will collaborate closely with cross-functional teams to design innovative campaigns that align with organizational goals while effectively engaging partner networks, maximizing brand visibility, and optimizing marketing performance metrics.

Job Responsibilities

• Develop and implement structured partner marketing plans that align with overall corporate objectives.
• Analyze market trends and competitor activities to identify growth opportunities and threats in the Americas and LATAM regions.
• Collaborate with sales and product management teams to create joint go-to-market strategies and promotional initiatives.
• Establish metrics for evaluating the effectiveness of partner marketing programs and report on performance regularly.
• Build and maintain strong relationships with key partner stakeholders to understand their business needs and objectives.
• Lead a team of marketing professionals to execute marketing campaigns, ensuring timely delivery and alignment with brand standards.
• Oversee the creation of marketing materials, including presentations, brochures, and digital assets, tailored for partner engagement.
• Manage budgets for partner marketing initiatives, ensuring cost-effectiveness and adherence to financial guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is preferred.
• A minimum of 7+ years of experience in partner marketing or related fields, with significant experience in the Americas and LATAM markets.
• Demonstrated success in developing and executing measurable marketing campaigns aimed at partner engagement.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Exceptional communication and interpersonal skills, with a talent for building and maintaining professional relationships.
• Proficient in marketing automation tools, CRM software, and analytical platforms.
• Fluency in English is required; proficiency in Spanish and/or Portuguese is highly desirable.

Technologies & Tools

This position will utilize a range of technologies and tools, including CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), data analytics tools (e.g., Google Analytics, Tableau), as well as collaboration tools (e.g., Microsoft Teams, Slack) to streamline operations and enhance partner communication.

Ideal Candidates

The ideal candidate for the Senior Manager, Partner Marketing will demonstrate a proactive and strategic mindset, with an innate ability to navigate complex partner ecosystems. They should possess strong leadership qualities, inspiring their team while fostering a collaborative environment. Successful candidates will display a results-oriented approach, focusing on driving continuous improvement and innovation in marketing tactics. Additionally, they should be adaptable, culturally aware, and capable of thriving in a fast-paced, dynamic work environment.