Senior Manager, Partner Marketing (Americas, LATAM)

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Overview

The Senior Manager, Partner Marketing (Americas, LATAM) is responsible for driving strategic marketing initiatives that enhance partnerships across the Americas and LATAM regions. This role entails collaborating with key stakeholders to develop and execute marketing plans that elevate brand visibility, improve partner engagement, and increase revenue through effective marketing strategies. The Senior Manager will lead a team, ensuring alignment with organizational goals while maximizing the potential of partnership opportunities through innovative marketing campaigns and performance analysis.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to support partner engagement across Americas and LATAM.
• Collaborate with cross-functional teams, including sales, product development, and digital marketing to align partner support and grow relationships.
• Analyze market trends and partner performance metrics to inform marketing efforts and optimize campaigns.
• Lead the development and execution of co-branded marketing materials and communication strategies.
• Manage marketing budgets and track KPIs to evaluate campaign effectiveness.
• Identify and cultivate new partner opportunities to enhance the business ecosystem.
• Oversee team performance and provide mentorship to ensure continuous professional development and high engagement levels.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• A minimum of 7 years of experience in marketing roles, preferably with a focus on partner marketing or channel marketing.
• Demonstrated experience in managing multi-channel marketing campaigns and initiatives.
• Strong analytical skills with the ability to interpret data and market insights.
• Excellent communication and interpersonal skills, with fluency in both English and Spanish; Portuguese is a plus.
• Proficiency with marketing automation tools, CRM systems, and data analytics platforms.
• Ability to thrive in a fast-paced environment and manage multiple priorities effectively.

Technologies & Tools

The Senior Manager, Partner Marketing will utilize various technologies and tools, including marketing automation platforms such as Marketo or HubSpot, customer relationship management (CRM) systems like Salesforce, and data analytics tools like Google Analytics or Tableau. Proficiency in digital marketing tools and social media management platforms is essential for executing and monitoring marketing campaigns effectively.

Ideal Candidates

Ideal candidates for the Senior Manager, Partner Marketing position exhibit strong leadership qualities combined with a results-driven mindset. They possess an innate ability to foster relationships and work collaboratively with partners and internal teams alike. Exceptional problem-solving skills and strategic thinking are crucial, as candidates will be tasked with navigating diverse market challenges. A passion for driving brand visibility and enhancing partner success will set them apart, alongside an eagerness to embrace change and adapt to an evolving marketing landscape.