Senior Manager, Performance Marketing & Digital Innovation

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Job Overview

Dermavant Sciences is seeking a dynamic and results-driven Senior Manager, Performance Marketing & Digital Innovation. This role is pivotal in developing and executing high-impact marketing strategies that leverage digital channels to enhance brand awareness and drive customer engagement. The ideal candidate will lead a talented team of marketers, overseeing performance marketing initiatives and fostering innovation across digital platforms. This individual will work closely with cross-functional teams to align marketing efforts with business objectives while continually optimizing campaigns based on performance metrics.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive customer acquisition and engagement.
• Oversee performance marketing campaigns across various channels including PPC, SEO, email, and social media.
• Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
• Manage a team of marketing professionals, providing mentorship, guidance, and resources to enhance team performance.
• Collaborate with product development, sales, and customer service teams to ensure alignment of marketing initiatives with business goals.
• Lead initiatives in digital innovation to explore new technologies and tools that enhance marketing efforts.
• Develop and manage budgets for marketing initiatives, ensuring effective allocation of resources.
• Prepare regular reports and presentations to communicate marketing performance and strategies to senior leadership.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 8 years of experience in digital marketing, with at least 4 years in a leadership role.
• Proven track record of successfully managing performance marketing campaigns with measurable results.
• Strong analytical skills with experience using marketing analytics tools and platforms.
• Excellent verbal and written communication skills, with the ability to convey complex information clearly and effectively.
• Familiarity with digital marketing technologies, including CRM systems and marketing automation tools.
• Ability to lead and inspire a team in a fast-paced environment.

Technologies & Tools

The Senior Manager, Performance Marketing & Digital Innovation will be expected to be proficient in various digital marketing technologies and tools such as Google Analytics, Adobe Marketing Cloud, HubSpot, Salesforce, and social media advertising platforms. Familiarity with marketing automation software and A/B testing tools will also be advantageous for executing effective marketing strategies.

Ideal Candidates

Ideal candidates for this position will possess a combination of visionary leadership, a fervent passion for digital marketing, and a strong analytical mindset. They should be adaptable and open to exploring new ideas, maintaining a curious attitude towards industry trends and innovations. Strong interpersonal skills, enabling effective collaboration and communication within diverse teams, are essential. Furthermore, candidates should exhibit a results-oriented approach, with a commitment to driving positive outcomes and achieving objectives in a dynamic and fast-paced environment.