Senior Manager, Performance Marketing (Remote)

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Written by AI from the job title and company, not by Kenmore and Brands, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Performance Marketing at Kenmore and Brands will play a pivotal role in driving the company's digital marketing strategy while focusing on optimizing campaign performance across various channels. This position is responsible for leading a team of marketing professionals, analyzing key metrics to enhance brand visibility and profitability, and collaborating with cross-functional teams to align marketing efforts with business objectives. The ideal candidate will oversee budget management, conduct market research, and develop effective marketing initiatives that utilize data-driven insights to improve customer acquisition and retention.

Job Responsibilities

• Develop and implement comprehensive performance marketing strategies to achieve organizational goals and drive growth.
• Lead and mentor a team of marketing professionals, ensuring continuous development and skill enhancement.
• Analyze and report on campaign performance, utilizing data analytics tools to assess effectiveness and inform future strategies.
• Manage the marketing budget efficiently to optimize return on investment across channels.
• Collaborate with product management, sales, and creative teams to ensure a coherent marketing strategy that aligns with broader company objectives.
• Conduct competitive analysis and market research to identify trends and opportunities for improving brand positioning.
• Oversee the execution of multi-channel marketing campaigns, including SEO, PPC, email marketing, and social media advertising.
• Foster relationships with external vendors and agencies to enhance marketing capabilities and outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5-7 years of experience in performance marketing, with proven results in managing successful digital marketing campaigns.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Tableau).
• Proficiency in digital marketing platforms and tools, including Google Ads, Facebook Ads Manager, and marketing automation software.
• Excellent leadership, communication, and interpersonal skills, with the ability to collaborate across functional areas.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines effectively.
• Proven ability to think strategically while executing tactical initiatives.

Technologies & Tools

The Senior Manager, Performance Marketing will leverage a variety of technologies and tools, including but not limited to Google Analytics for performance tracking, Google Ads and Facebook Ads Manager for campaign management, marketing automation platforms like HubSpot or Marketo for lead nurturing, and data visualization software such as Tableau for reporting. Familiarity with CRM systems like Salesforce will also be instrumental in ensuring alignment with overall marketing strategies.

Ideal Candidates

The ideal candidate for this position will possess a results-oriented mindset with a strong passion for digital marketing. They will be analytical yet creative, adept at interpreting data to drive informed business decisions. Strong leadership capabilities combined with excellent communication skills will ensure they inspire and motivate their team while fostering collaborative relationships across departments. A proactive approach to problem-solving and a solid understanding of current marketing trends and technologies will set successful candidates apart in this dynamic role.