Senior Manager, Product (Content) Marketing (Corporate B2B) - Remote | WFH

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Job Overview

The Senior Manager, Product (Content) Marketing at Get It Recruit will play a crucial role in shaping the marketing strategy for our corporate B2B products. This position involves leading a dynamic team responsible for crafting compelling content marketing strategies that drive engagement and adoption among our target audiences. The ideal candidate will leverage their extensive knowledge in product marketing, collaborate cross-functionally with sales, product management, and other key stakeholders, and utilize data-driven insights to optimize campaigns. As a remote role, flexibility and effective communication skills are essential for fostering collaboration and achieving marketing objectives.

Job Responsibilities

• Develop and implement comprehensive content marketing strategies that align with product goals and corporate objectives.
• Lead a team of content marketers in creating, editing, and publishing high-quality content across multiple channels.
• Collaborate with product management and sales teams to gather insights and understand customer needs to inform marketing strategies.
• Utilize analytics tools to measure content performance, providing actionable insights for continuous improvement.
• Oversee the planning and execution of product launches and promotional campaigns to maximize market impact.
• Engage with industry trends and competitors to ensure the brand remains a thought leader in the market.
• Manage budgets and allocate resources effectively to accomplish marketing goals.
• Build and maintain relationships with external agencies and vendors to enhance marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Minimum of 7 years of experience in product marketing, with a strong emphasis on content marketing in a B2B environment.
• Proven track record of successfully executing content marketing strategies that drive customer engagement and product adoption.
• Strong leadership skills with experience managing and mentoring teams.
• Excellent verbal and written communication skills, with an ability to convey complex information simply.
• Familiarity with marketing automation tools and CRM systems.
• Analytical mind with proficiency in data interpretation and performance metrics.

Technologies & Tools

The Senior Manager, Product (Content) Marketing will utilize a variety of technologies and tools to carry out their responsibilities effectively. Key tools include marketing automation platforms such as HubSpot or Marketo, content management systems (CMS) for website publishing, analytical software like Google Analytics or Tableau for performance tracking, and project management tools such as Asana or Trello for team collaboration and task management.

Ideal Candidates

Ideal candidates for this position will possess a blend of creativity and analytical thinking, with the ability to adapt to dynamic market conditions. They will exhibit strong leadership qualities, fostering a collaborative environment and inspiring team members to achieve their best. A results-oriented mindset, coupled with exceptional organizational skills, will drive success in this role. Candidates should also demonstrate a continual desire to learn and innovate, staying ahead of industry trends and emerging marketing technologies.