Senior Manager, SEO

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Written by AI from the job title and company, not by ActiveCampaign, so some details may not match this job. The employer's own page has the real description.

Overview

As the Senior Manager of SEO at ActiveCampaign, you will play a pivotal role in driving organic traffic by leveraging advanced SEO strategies, providing insights from analytics, and collaborating with cross-functional teams. You will be responsible for the development and execution of comprehensive SEO roadmaps aimed at enhancing visibility and expanding our online presence. This position requires a strategic thinker who is adept at managing teams and optimizing workflows, ensuring that all SEO activities align with ActiveCampaign’s overarching goals. The ideal candidate will have a passion for digital marketing and a demonstrable track record of elevating search engine performance.

Job Responsibilities

• Develop and implement comprehensive SEO strategies that align with business objectives.
• Oversee the SEO team to ensure that all goals are met effectively and efficiently.
• Conduct regular audits of the website and analytics to derive actionable insights and optimize performance.
• Collaborate with content, web development, and marketing teams to enhance on-page SEO efforts.
• Stay current on industry trends and algorithm updates to adapt strategies accordingly.
• Monitor and report on key SEO metrics, presenting insights to stakeholders regularly.
• Manage relationships with external SEO vendors and agencies where applicable.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in SEO, with at least 2 years in a managerial role.
• Proficiency with SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, or similar.
• Strong knowledge of HTML, CSS, and website management systems.
• Experience with technical SEO, content strategy, and link-building tactics.
• Exceptional analytical skills and the ability to translate data into actionable strategies.
• Excellent communication and leadership skills to manage teams and collaborate cross-departmentally.

Technologies & Tools

In this position, you will utilize a range of technologies and tools including Google Analytics for tracking traffic and performance metrics, SEMrush and Ahrefs for keyword research and competitive analysis, Moz for domain authority tracking, as well as various content management systems (CMS) to optimize site structure and user experience. Familiarity with tools such as Screaming Frog for crawler analysis and Google Search Console for monitoring website presence is also essential. Knowledge of programming languages, particularly HTML and CSS, will be an added advantage in effectively executing technical SEO initiatives.

Ideal Candidates

The ideal candidate for the Senior Manager, SEO position at ActiveCampaign will possess a balance of strategic vision and operational acumen. They should be naturally curious, with a motivation to constantly learn and adapt in the fast-evolving digital landscape. Strong leadership skills are essential, as the candidate will be responsible for guiding and developing the SEO team. Creativity in problem-solving, a data-driven mindset, and a collaborative spirit are vital traits that will enable the successful candidate to thrive in this dynamic role and achieve outstanding results.