Senior Manager, SEO and Content (B2B)

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Second To None, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager of SEO and Content (B2B) at Second To None will play a pivotal role in enhancing our online presence, driving organic growth, and optimizing content strategies tailored to our B2B audience. This individual will lead a dedicated team, implementing data-driven tactics to improve visibility in search engines, increase website traffic, and ensure that our content aligns with market demands and customer needs. The successful candidate will have a thorough understanding of SEO best practices, alongside strong leadership capabilities, to foster collaboration across various departments in the organization.

Job Responsibilities

• Develop and execute comprehensive SEO strategies to enhance organic search visibility and increase web traffic.
• Oversee content creation, ensuring alignment with SEO goals and audience engagement.
• Conduct thorough keyword research and competitive analysis to inform marketing strategies.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive messaging.
• Monitor and analyze SEO performance metrics and adjust strategies accordingly to optimize results.
• Stay updated on industry trends, algorithm changes, and best practices in SEO and content marketing.
• Lead and mentor junior team members, providing guidance and professional development opportunities.
• Prepare regular reports on SEO performance and provide strategic insights to stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in SEO and content marketing, preferably in a B2B environment.
• Proven track record of successfully managing SEO strategies and content teams.
• Expertise in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Familiarity with website content management systems (CMS) and HTML/CSS is a plus.

Technologies & Tools

The Senior Manager, SEO and Content will utilize a variety of technologies and tools to achieve their goals. These include but are not limited to SEO analytics platforms such as Google Analytics and SEMrush, content management systems like WordPress, collaboration tools like Slack and Microsoft Teams, as well as project management software such as Asana or Trello. Familiarity with HTML, CSS, and accessibility standards will also be beneficial in enhancing web content.

Ideal Candidates

Ideal candidates for the Senior Manager of SEO and Content position will exhibit a combination of strategic thinking and creativity. They should be data-driven, detail-oriented, and possess strong leadership capabilities to guide their team effectively. A collaborative spirit, along with excellent interpersonal skills, will be crucial in fostering partnerships with other departments. A passion for continuous learning and keeping abreast of industry trends will also distinguish the right individual for this role, ensuring Second To None remains at the forefront of B2B content marketing and SEO innovation.