Senior Manager, Social & Influencer Marketing

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Written by AI from the job title and company, not by Curology, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Social & Influencer Marketing at Curology will be responsible for devising and executing comprehensive social media and influencer marketing strategies aimed at enhancing brand visibility, increasing customer engagement, and driving sales growth. This role demands a dynamic leader who can collaborate effectively with cross-functional teams, analyze market trends, and leverage insights to optimize campaigns. The ideal candidate will possess a deep understanding of digital marketing landscapes and be adept at building strong relationships with key influencers to enhance Curology's brand reputation and outreach.

Job Responsibilities

• Develop and lead strategic social media initiatives that align with Curology's business objectives.
• Identify, onboard, and manage relationships with influencers and brand ambassadors in the beauty and health sectors.
• Monitor social media platforms to analyze engagement and audience insights, adapting strategies as needed.
• Collaborate with product, marketing, and creative teams to create impactful content that resonates with target audiences.
• Oversee the execution of influencer campaigns, including negotiations, contracts, and performance tracking.
• Stay updated on industry trends and emerging platforms to position Curology as a leader in social marketing.
• Analyze KPIs and generate reports to assess campaign effectiveness and inform future strategies.
• Manage the social media budget, ensuring effective allocation and maximizing ROI.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media and influencer marketing, preferably in the health or beauty sector.
• Proven track record of developing and executing successful influencer marketing campaigns.
• Strong analytical skills with experience in social media metrics and performance reporting.
• Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Proficiency in social media management tools and content creation software.
• Strong project management skills with an ability to manage multiple priorities in a fast-paced environment.

Technologies & Tools

This position will require proficiency in various technologies and tools, including social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics, Socialbakers), collaboration software (e.g., Slack, Asana), and content creation applications (e.g., Adobe Creative Suite). Familiarity with CRM systems and digital marketing platforms will also be beneficial.

Ideal Candidates

Ideal candidates for the Senior Manager, Social & Influencer Marketing position will exhibit a strong blend of creativity and analytical thinking. They should possess excellent problem-solving skills and a proactive approach to strategy formulation. Strong leadership abilities and a collaborative spirit are essential, as this role requires effective teamwork across departments. Additionally, a deep commitment to understanding consumer behavior and a passion for beauty and health are key traits that will contribute to success in this position.