Senior Manager, Social Media

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Written by AI from the job title and company, not by AVIXA, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Social Media at AVIXA will play a pivotal role in developing and executing a comprehensive social media strategy that enhances brand presence and engagement across multiple platforms. This individual will be responsible for overseeing the social media team, curating high-quality content, monitoring social media trends, and analyzing performance metrics to drive continuous improvement. The Senior Manager is expected to collaborate with cross-functional teams to ensure that social media efforts align with overall marketing strategies and organizational goals.

Job Responsibilities

• Develop and implement a strategic social media plan that aligns with AVIXA's overall marketing objectives.
• Lead and manage the social media team, fostering a collaborative and productive work environment.
• Create, curate, and manage published content across various social media platforms.
• Monitor, analyze, and report on social media performance metrics to optimize future campaigns.
• Engage with the online community to foster relationships and enhance brand loyalty.
• Stay abreast of industry trends and emerging platforms to ensure AVIXA remains at the forefront of social media marketing.
• Collaborate with other departments to integrate social media efforts with broader marketing campaigns.
• Manage social media advertising campaigns to drive brand awareness and lead generation.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management or digital marketing.
• Proficiency in using social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and emerging platforms.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Exceptional written and verbal communication skills.
• Experience managing a team and leading projects in a fast-paced environment.
• Familiarity with social media management tools and analytics software.

Technologies & Tools

The Senior Manager, Social Media will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes social media management platforms such as Hootsuite or Buffer, analytics tools like Google Analytics or Sprout Social, and content creation software such as Adobe Creative Suite. Proficiency in using communication and collaboration tools such as Slack and Microsoft Teams is also essential.

Ideal Candidates

The ideal candidate for the Senior Manager, Social Media position at AVIXA will possess a blend of creativity and strategic thinking, demonstrating a passion for social media and digital marketing. They will exhibit strong leadership qualities, enabling them to inspire and guide their team while fostering a culture of innovation and excellence. An analytical mindset, coupled with the ability to adapt to dynamic market conditions, will enable the candidate to thrive in this role and deliver measurable results.