Senior Manager, Social Media

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Written by AI from the job title and company, not by Briogeo Hair Care, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Social Media at Briogeo Hair Care will be responsible for developing and executing a comprehensive social media strategy that elevates brand awareness and drives customer engagement. This role requires a visionary leader who can leverage data-driven insights to enhance Briogeo's social media presence and craft compelling narratives that resonate with our target audience. The ideal candidate will work cross-functionally with marketing, product development, and customer experience teams to ensure a cohesive brand voice across all channels while analyzing performance metrics to optimize our social media initiatives.

Job Responsibilities

• Develop and implement a strategic social media plan that aligns with Briogeo's brand vision and marketing objectives.
• Oversee content creation, ensuring consistency in voice, style, and messaging across all social media platforms.
• Monitor, analyze, and report on the effectiveness of social media campaigns and engagements, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams to integrate social media into broader marketing initiatives and campaigns.
• Manage the social media budget, ensuring optimal allocation of resources towards impactful initiatives.
• Stay current on industry trends, best practices, and emerging platforms to leverage new opportunities.
• Engage with followers and respond to inquiries, creating a vibrant online community around the Briogeo brand.
• Lead and mentor a team of social media specialists, fostering a culture of creativity and efficiency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• A minimum of 5 years of experience in social media management or digital marketing, with a focus on brand engagement.
• Proven track record of developing and executing successful social media strategies that drive growth.
• Strong understanding of social media platforms, algorithms, and best practices.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Experience with social media analytics tools and performance metrics.
• Leadership experience, with a demonstrated ability to mentor and develop team members.

Technologies & Tools

The Senior Manager, Social Media will utilize various technologies and tools to manage and analyze social media campaigns effectively. This includes familiarity with social media management platforms such as Hootsuite or Buffer, analytics tools like Google Analytics and social media insights, graphic design software such as Adobe Creative Suite, and content management systems. Proficiency in CRM software and collaboration tools like Slack or Trello will be necessary to facilitate cross-team communication and project management.

Ideal Candidates

Ideal candidates for the Senior Manager, Social Media position at Briogeo will possess a combination of strategic thinking and creative flair. They should be adept at analyzing data and transforming insights into actionable strategies. Strong interpersonal skills are essential, as the role involves collaboration with various teams and engagement with customers online. A passion for beauty and wellness, along with a solid understanding of brand identity and storytelling, will enable the candidate to thrive in this role and contribute to Briogeo's mission of creating high-performance hair care products.