Senior Manager, Social Media Content

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Written by AI from the job title and company, not by Everyday Health Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Social Media Content at Everyday Health Group is responsible for developing, implementing, and overseeing a comprehensive social media content strategy across multiple platforms. This role focuses on enhancing brand visibility, engagement, and audience growth by creating impactful content that resonates with target audiences. The Senior Manager will lead a team of content creators and collaborate closely with other marketing functions to ensure alignment with organizational goals and voice. They will analyze performance metrics and adjust strategies to drive effectiveness while upholding the integrity of the brand's message.

Job Responsibilities

• Develop and execute a cohesive social media content strategy that aligns with organizational goals.
• Manage and mentor a team of content creators and social media professionals.
• Collaborate with marketing, product, and communications teams to ensure content consistency and relevance.
• Utilize analytics tools to measure the performance of social media campaigns, adjusting strategies as needed to optimize engagement.
• Create and oversee content calendars to ensure timely and relevant postings across various platforms.
• Foster relationships with key influencers and industry leaders to enhance brand presence and credibility.
• Stay informed on social media trends, best practices, and emerging technologies to continuously innovate content delivery.
• Develop and manage budgets related to social media initiatives and campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 7 years of experience in social media marketing or content strategy, with at least 3 years in a managerial role.
• Proven track record of successful social media campaigns and content creation.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Proficiency in social media management tools and analytics platforms.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Experience with SEO principles and best practices as they relate to social media.
• Creative thinker with a passion for storytelling and brand development.

Technologies & Tools

The Senior Manager, Social Media Content will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance. Key tools include social media management platforms such as Hootsuite or Buffer, content creation software like Canva and Adobe Creative Suite, as well as analytics tools, including Google Analytics and native social platform insights, to track engagement and campaign success.

Ideal Candidates

Ideal candidates for the Senior Manager, Social Media Content position will possess a blend of creativity and analytical thinking. They will demonstrate strong leadership skills, with the ability to inspire and motivate a diverse team of content creators. A successful candidate will exhibit adaptability in a fast-paced environment, be up-to-date on industry trends, and have a genuine passion for social media as a means of connecting and engaging with audiences. Strong interpersonal skills and the ability to collaborate across departments will also be key attributes in ensuring the success of social media initiatives.