Senior Manager, Social Media & Influencer Marketing

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Written by AI from the job title and company, not by California Naturals, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Social Media & Influencer Marketing at California Naturals will be responsible for developing and executing comprehensive social media and influencer marketing strategies that elevate brand visibility and engage with our target audience. This role requires a blend of creativity, analytical thinking, and strong leadership to guide a dynamic team. You will collaborate closely with various departments to ensure alignment with business goals while driving community engagement and fostering relationships with influencers that resonate with our brand values.

Job Responsibilities

• Develop and implement a robust social media strategy to enhance brand awareness and engagement.
• Oversee the creation, curation, and management of all published content across various social media platforms.
• Identify and build strategic partnerships with key influencers to amplify brand messaging and reach.
• Monitor social media trends, insights, and performance metrics, making data-driven decisions to improve future initiatives.
• Lead a team of social media specialists and content creators, providing mentorship and guidance.
• Coordinate with marketing, product development, and sales teams to ensure cohesive messaging and branding.
• Manage budgets allocated for social media campaigns and influencer partnerships.
• Prepare regular performance reports and analyses to stakeholders, highlighting successes and areas for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management and influencer marketing, preferably in the consumer goods sector.
• Proven track record of developing successful social media strategies and campaigns.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills, with the ability to write compelling content.
• Experience in budget management and financial reporting.
• Demonstrated ability to lead and inspire a creative team.

Technologies & Tools

The Senior Manager will utilize various technologies and software tools essential for social media management, including but not limited to social media scheduling platforms (such as Hootsuite or Buffer), analytics tools (such as Google Analytics and Socialbakers), and collaboration software (such as Slack and Trello). Proficiency in graphic design tools like Adobe Creative Suite will also be advantageous for content creation and marketing campaigns.

Ideal Candidates

An ideal candidate for the Senior Manager, Social Media & Influencer Marketing position will be a visionary leader with a passion for the natural products industry and a deep understanding of digital marketing strategies. They should exhibit exceptional creativity, strong analytical skills, and the ability to adapt to a fast-paced and ever-changing landscape. Successful candidates will have outstanding interpersonal skills, fostering strong relationships with influencers and team members, while their data-driven mindset enables them to optimize performance and drive brand success effectively.