Senior Manager, Social Media

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Written by AI from the job title and company, not by USA Football, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Social Media at USA Football will play a pivotal role in enhancing the organization’s online presence and engagement with its stakeholders through strategic social media management. This position is responsible for developing and executing comprehensive social media strategies, overseeing content creation, and analyzing performance metrics to ensure alignment with USA Football’s mission and goals. The Senior Manager will collaborate with various departments to promote initiatives, events, and programs while cultivating a vibrant online community that advocates for football at the youth and amateur levels.

Job Responsibilities

• Develop and implement innovative social media strategies to drive engagement and growth across platforms.
• Oversee content planning and creation, ensuring alignment with USA Football’s brand and messaging.
• Monitor and analyze social media performance metrics to optimize strategy and provide insights.
• Collaborate with marketing, communications, and outreach teams to promote campaigns and initiatives effectively.
• Manage the social media budget, allocating resources efficiently to maximize reach and impact.
• Engage with followers and respond to inquiries, fostering a sense of community and connection.
• Stay updated on social media trends and best practices to ensure USA Football remains a leader in digital engagement.
• Train and mentor team members in social media best practices and emerging technologies.

Qualifications

• A Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 5 years of experience in social media management, ideally within the sports or nonprofit sector.
• Proven experience in developing and executing successful social media campaigns.
• Strong understanding of social media platforms, analytics tools, and digital marketing strategies.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to analyze data and convert insights into actionable strategies.
• Experience in leading and mentoring a team.
• Passion for football and understanding of the sports landscape is preferred.

Technologies & Tools

The Senior Manager, Social Media will utilize a variety of technologies and tools to enhance social media strategies, including but not limited to: Hootsuite or Buffer for social media scheduling, Google Analytics for website traffic analysis, and Adobe Creative Suite for visual content creation. Familiarity with CRM systems and social listening tools such as Sprout Social or Brandwatch will also be advantageous for the position.

Ideal Candidates

The ideal candidate for the Senior Manager, Social Media position will possess a dynamic combination of creativity and analytical skills. They should be proactive, adaptable, and have a genuine passion for engaging with diverse audiences. A successful candidate should be able to work collaboratively within a team and demonstrate strong leadership qualities. Additionally, a customer-focused mindset and the ability to thrive in a fast-paced environment will be essential for driving USA Football's mission forward through social media.