Senior Manager, Social Media

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by USA Football, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Social Media at USA Football will be responsible for strategizing, executing, and managing comprehensive social media campaigns to enhance the organization’s online presence, engage stakeholders, and promote the sport at various levels. This role will require a creative and analytical approach to tackle the dynamic landscape of social media, providing insights and adapting strategies that align with organizational goals. The Senior Manager will collaborate with various departments to develop rich content and foster community engagement while ensuring brand consistency and voice across all platforms.

Job Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with USA Football's goals and objectives.
• Create, curate, and manage published content (images, video, written) across all social media channels.
• Monitor, analyze, and report on performance metrics and key performance indicators, adjusting strategies accordingly to maximize engagement.
• Engage with followers by responding to inquiries, comments, and messages in a timely manner.
• Collaborate with marketing, communications, and community engagement teams to ensure integrated messaging and initiatives.
• Lead social media initiatives and campaigns for events, special promotions, and grassroots outreach efforts.
• Stay up to date with emerging trends, technologies, and best practices in social media and implement innovative strategies.
• Manage the social media budget, ensuring effective allocation of resources to achieve goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; a Master's degree is a plus.
• A minimum of 5 years’ experience in social media management, preferably within sports or non-profit organizations.
• Demonstrated success in developing and executing social media strategies that drive engagement.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills with the ability to communicate complex ideas clearly.
• Proficient in photography, video production, and graphic design software (Adobe Creative Suite preferred).
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong leadership, teamwork, and interpersonal skills.

Technologies & Tools

The Senior Manager, Social Media will utilize a range of technologies and tools to enhance social media efforts, including but not limited to social media management platforms (e.g., Hootsuite, Sprout Social), analytics tools (e.g., Google Analytics, Facebook Insights), design software (Adobe Creative Suite), and content management systems (CMS). Proficiency in Microsoft Office Suite is also essential for reporting and presentations.

Ideal Candidates

Ideal candidates for the Senior Manager, Social Media position will be innovative thinkers with a passion for sports and community engagement. They should possess a keen ability to analyze data and adapt strategies based on outcomes. Strong organizational and project management skills, along with an energetic approach to building relationships online, will be highly valued. Commitment to promoting inclusivity and positive representation in sports, particularly football, will also be an essential characteristic for success in this role.