Senior Manager, Strategic Marketing (B2B)

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Written by AI from the job title and company, not by Rubrik, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Strategic Marketing (B2B) at Rubrik will play a pivotal role in shaping and executing marketing strategies that support growth objectives within the B2B segment. This position requires an innovative and forward-thinking professional who can identify market opportunities, develop comprehensive marketing plans, and align cross-functional teams to enhance brand positioning and customer engagement. The successful candidate will leverage their expertise in data-driven decision making while fostering relationships with key stakeholders to drive strategic initiatives and achieve business targets.

Job Responsibilities

• Develop and implement comprehensive B2B marketing strategies that align with Rubrik's business objectives.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats.
• Collaborate with Product Management and Sales teams to create compelling value propositions and messaging.
• Lead cross-functional marketing campaigns, ensuring timely execution and effective performance measurement.
• Manage the marketing budget and allocate resources efficiently across various initiatives.
• Create and oversee content development for marketing materials, webinars, events, and digital platforms.
• Mentor and guide the marketing team to enhance their skills and drive high performance.
• Monitor and report on marketing performance metrics, adjusting strategies as necessary to achieve ROI goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 7+ years of experience in B2B marketing, with a proven track record in strategic roles.
• Demonstrated success in managing complex marketing campaigns with measurable results.
• Strong analytical skills with the ability to interpret data to inform decision-making.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Proficiency in digital marketing tools and CRM systems.
• Experience in the technology sector, particularly in cloud computing or data management, is a plus.

Technologies & Tools

The Senior Manager, Strategic Marketing (B2B) will utilize various technologies and tools to enhance marketing efforts. These include Customer Relationship Management (CRM) software such as Salesforce, marketing automation tools like HubSpot or Marketo, analytics platforms such as Google Analytics, and collaboration tools like Slack and Trello. Familiarity with content management systems (CMS) and digital marketing technologies will also be essential in executing effective campaigns.

Ideal Candidates

Ideal candidates for the Senior Manager, Strategic Marketing (B2B) position possess a strategic mindset paired with a creative flair for problem-solving. They should be adept at working in a fast-paced environment while managing multiple priorities. A strong team player, the ideal candidate will thrive in collaborative settings, exhibiting exceptional leadership qualities. Additionally, they should be passionate about technology and innovation, with a keen ability to adapt to changing market dynamics and effectively translate insights into actionable marketing strategies.