Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for developing and executing marketing strategies that drive user acquisition and engagement through video and offline channels. This role involves collaboration with cross-functional teams to create compelling content, optimize campaigns, and analyze performance metrics. The ideal candidate will have a deep understanding of video marketing trends and offline strategies, leveraging data-driven decision-making to enhance brand visibility and market reach.

Job Responsibilities

• Develop and implement a comprehensive video and offline marketing strategy aligned with corporate goals.
• Manage and optimize video content creation, ensuring it resonates with target audiences and drives engagement.
• Collaborate with creative teams to produce high-quality marketing materials, including ads, promotional videos, and educational content.
• Identify and execute offline marketing opportunities, such as events, direct mail campaigns, and print advertisements.
• Analyze campaign performance and provide regular reports, using insights to refine strategies and tactics.
• Maintain relationships with external vendors, agencies, and partners to enhance marketing outreach and efficiency.
• Stay abreast of industry trends and competitive landscape to inform marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with a substantial focus on video and offline marketing strategies.
• Demonstrated experience managing multi-channel marketing campaigns and analyzing performance metrics.
• Strong understanding of video production processes and offline marketing channels.
• Excellent communication, leadership, and project management skills.
• Proficient in marketing analytics tools and data interpretation.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

This position will utilize various technologies and tools, including video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Tableau), and project management software (e.g., Asana, Trello). Familiarity with content management systems (CMS) and customer relationship management (CRM) systems will also be essential.

Ideal Candidates

The ideal candidate will possess a blend of creativity and analytical skills, allowing them to craft engaging marketing campaigns while interpreting data to drive decisions. They should be innovative, with a passion for video marketing and exploration of offline strategies. Strong interpersonal skills will enable effective collaboration across departments, and the ability to adapt to changing priorities in a dynamic environment will be crucial for success in this role.