Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork is responsible for driving innovative and effective marketing strategies that enhance brand visibility and engage target audiences through offline channels as well as video marketing initiatives. This role requires a blend of creativity and analytical thinking to develop and execute campaigns that resonate with potential users, ultimately aiming to increase customer acquisition, retention, and engagement. The successful candidate will oversee cross-functional teams, manage budgets effectively, and ensure alignment with Upwork's overall business objectives while leading performance-driven marketing efforts.

Job Responsibilities

• Develop and implement comprehensive offline and video marketing strategies to support Upwork’s growth and brand objectives.
• Lead cross-functional teams comprising creatives, data analysts, and channel managers to execute compelling marketing campaigns.
• Analyze market trends, audience behavior, and competitive landscape to inform marketing strategies and enhance campaign effectiveness.
• Manage and optimize the marketing budget across offline channels and video campaigns, ensuring maximum ROI.
• Collaborate with internal stakeholders to create impactful video content that aligns with brand messaging and marketing goals.
• Measure and report on campaign performance, leveraging data to make informed decisions and adjustments.
• Foster relationships with external partners, agencies, and vendors for campaign execution and performance analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 8+ years of experience in growth marketing with a strong background in video marketing and offline channels.
• Proven track record of developing and executing successful marketing campaigns that drive growth.
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• Excellent communication and presentation skills, with experience in team leadership and project management.
• Proficiency in using marketing analytics tools and platforms to analyze performance and optimize strategies.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a variety of technologies and tools to enhance campaign execution and measurement. These include marketing automation platforms, customer relationship management (CRM) systems, analytics and reporting tools (such as Google Analytics, Tableau), video marketing platforms, and project management software to ensure efficient collaboration and tracking of marketing efforts.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing position at Upwork will possess a blend of strategic vision and tactical execution. They will be creative thinkers with an entrepreneurial mindset, able to leverage data to drive decision-making while thriving in a fast-paced environment. Strong interpersonal skills are essential to effectively lead teams and foster collaboration across various departments. A natural curiosity and a passion for continuous improvement will help the candidate stay ahead of industry trends and marketing innovations.