Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for developing and executing innovative marketing strategies aimed at driving user acquisition and engagement through video content and offline channels. This role requires a dynamic leader who can leverage data-driven insights to optimize campaigns and enhance brand visibility, while also collaborating with cross-functional teams to ensure alignment with overall business goals. The ideal candidate will possess a strong background in both digital and offline marketing, with a proven track record of scaling campaigns that generate substantial growth and ROI.

Job Responsibilities

• Develop and implement comprehensive video and offline marketing strategies to enhance customer acquisition and retention.
• Coordinate with creative teams to produce engaging video content that resonates with target audiences and drives action.
• Analyze and report on the performance of marketing campaigns, adjusting strategies based on insights and analytics.
• Manage budgets for video and offline marketing initiatives to ensure maximum ROI and effective resource allocation.
• Collaborate with product and customer success teams to align marketing campaigns with product launches and customer feedback.
• Identify emerging trends in video content and offline marketing to position Upwork competitively in the marketplace.
• Lead, mentor, and develop marketing teams, fostering a culture of innovation and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on video and offline channels.
• Proven experience in developing and executing successful video and offline marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills to effectively collaborate with various stakeholders.
• Experience with marketing automation tools and CRM systems.
• Understanding of current trends in digital media, social media, and offline marketing strategies.

Technologies & Tools

In this role, the Senior Manager, Video & Offline Growth Marketing will utilize various technologies and tools to enhance marketing efforts. Familiarity with video editing software, digital marketing analytics platforms such as Google Analytics and Adobe Analytics, Customer Relationship Management (CRM) tools like HubSpot or Salesforce, and marketing automation platforms will be essential. Additionally, experience with social media management tools and media buying platforms is highly advantageous.

Ideal Candidates

The ideal candidates for this position will exhibit a blend of creativity and analytical prowess, enabling them to craft compelling marketing messages while assessing their effectiveness rigorously. They will be seasoned leaders with a passion for mentoring others and fostering teamwork within a collaborative environment. Strong problem-solving skills and a proactive approach to identifying growth opportunities will be paramount. Candidates should also demonstrate adaptability in a fast-paced industry, showing resilience and innovative thinking to overcome challenges.