Senior Manager, Video & Offline Growth Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for developing and executing marketing strategies that enhance brand awareness and drive user acquisition through video and offline promotional initiatives. This role demands a blend of strategic oversight and hands-on implementation, requiring collaboration across various teams to align video content with overarching marketing goals. The successful candidate will leverage data-driven insights to optimize marketing campaigns, enhance customer engagement, and foster lead generation, all while maintaining Upwork's commitment to delivering value to freelancers and clients alike.

Job Responsibilities

• Develop and implement comprehensive video marketing strategies aimed at driving user acquisition and engagement.
• Create, oversee, and ensure the execution of offline marketing campaigns to amplify Upwork's brand presence.
• Analyze performance metrics and user feedback to refine marketing approaches and optimize campaign effectiveness.
• Collaborate with cross-functional teams, including content creation, product development, and analytics, to ensure consistency in messaging and branding.
• Manage the marketing budget for video and offline campaigns, ensuring cost-effective use of resources.
• Stay current with industry trends and competitor strategies to inform Upwork’s marketing tactics and maintain competitiveness.
• Lead A/B testing initiatives to uncover insights and improve campaign performance over time.
• Establish and maintain relationships with external partners and vendors to support campaign execution.

Qualifications

• A bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• 10+ years of marketing experience with a focus on video and offline channels.
• Proven track record of creating and executing successful marketing campaigns that demonstrate measurable ROI.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Experience with digital marketing tools and platforms, including social media, SEO, and video marketing software.
• Exceptional project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, capable of fostering collaboration across teams.
• Strong leadership qualities with experience managing a team of marketing professionals.

Technologies & Tools

The Senior Manager will utilize various technologies and software tools to execute marketing campaigns effectively. This will include, but is not limited to, video marketing platforms such as Adobe Premiere Pro and Final Cut Pro, marketing automation tools like HubSpot or Marketo, analytics tools such as Google Analytics, and project management software like Asana or Trello. Familiarity with CRM systems and data visualization tools may also be advantageous for synthesizing data and developing reports.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing role will possess a blend of creativity and analytical thinking, enabling them to develop innovative marketing campaigns while effectively measuring their impact. Strong leadership capabilities and a collaborative spirit will be essential, as the role involves guiding a team and working across multiple departments. A proactive attitude, with a willingness to stay ahead of industry trends and emerging technologies, is crucial to drive Upwork’s marketing success. Additionally, a passion for the freelance economy and a commitment to user-centric marketing approaches will align with Upwork's mission.