Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in driving the company’s overall growth strategy through innovative video marketing campaigns and offline initiatives. This position requires a strategic thinker with a strong understanding of branding and customer engagement, who can leverage data-driven insights to effectively enhance Upwork's market position. The ideal candidate will be responsible for orchestrating multiple marketing channels to create cohesive messaging and enhance user acquisition, retention, and engagement.

Job Responsibilities

• Develop and execute comprehensive video marketing strategies to increase brand awareness and drive user engagement.
• Manage offline marketing campaigns, including events, sponsorships, and traditional media, to complement digital efforts.
• Collaborate with cross-functional teams to align growth strategies with overall business objectives.
• Analyze and report on the performance of marketing initiatives, using metrics to optimize future campaigns.
• Lead, mentor, and develop a high-performing team of marketing professionals.
• Maintain a strong understanding of market trends and consumer behavior to adjust marketing strategies accordingly.
• Establish and manage partnerships with external vendors and stakeholders to amplify marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a leadership role focused on video and offline marketing.
• Proven track record of developing and executing successful marketing campaigns across multiple channels.
• Excellent analytical skills and proficiency in using data to drive decision-making.
• Strong leadership and team management abilities.
• Exceptional communication and interpersonal skills to liaise with internal and external stakeholders effectively.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize various technologies and tools to execute their marketing strategies effectively. Familiarity with video production tools such as Adobe Premiere Pro and video marketing platforms like Vimeo or YouTube is essential. Additionally, proficiency in marketing automation software (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics, Tableau) will play a significant role in measuring campaign success and user engagement.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing position embodies strategic creativity and a results-oriented mindset. They should possess exceptional analytical capabilities, allowing them to derive actionable insights from data while maintaining a strong focus on consumer advocacy. Furthermore, an effective leader, they will inspire and guide their team towards achieving ambitious marketing goals while fostering a collaborative and innovative work environment.