Senior Manager, Video & Offline Growth Marketing

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Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for leading innovative marketing strategies that drive acquisition and retention through video and offline channels. This role encompasses the development of creative marketing campaigns, analysis of performance metrics, and the coordination of cross-functional teams to ensure alignment with Upwork’s overall brand goals. The ideal candidate will leverage their expertise in data-driven marketing to optimize campaigns and enhance the customer journey, ultimately contributing to Upwork's growth and market presence.

Job Responsibilities

• Develop and execute comprehensive video and offline marketing strategies to drive user acquisition and engagement.
• Analyze campaign performance data to identify trends and insights, and utilize this information to optimize future initiatives.
• Collaborate with cross-functional teams, including product, analytics, and creative departments, to align marketing efforts with business objectives.
• Manage the budget for video and offline marketing programs, ensuring efficient allocation of resources.
• Lead a team of marketing professionals, providing mentorship and guidance to foster professional development.
• Conduct market research and competitive analysis to identify new opportunities and threats in the industry.
• Oversee production and distribution of video content, ensuring brand consistency and alignment with messaging strategies.
• Engage with external agencies to enhance marketing reach and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• A minimum of 7 years of marketing experience, with a focus on video and offline channels.
• Proven track record of successfully managing marketing campaigns from conception to execution.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent leadership and team management capabilities.
• Exceptional communication and interpersonal skills to effectively collaborate with various stakeholders.
• Familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a range of technologies and tools to effectively manage marketing operations. This includes advanced analytics platforms such as Google Analytics and Tableau for performance tracking; video production software like Adobe Premiere Pro and Final Cut Pro; as well as marketing automation tools such as HubSpot and Marketo. Additionally, proficiency in CRM systems and project management tools like Asana or Trello will be essential for coordinating tasks and team workflows.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing role will possess a blend of creativity and analytical thinking. They should demonstrate a passion for innovative marketing strategies and have a robust understanding of consumer behavior. A strong candidate will be adaptable, thriving in a fast-paced environment while fostering collaboration among team members. Additionally, they will be proactive and results-oriented, with a strong commitment to achieving marketing goals and enhancing the Upwork brand in the marketplace.