Senior Manager, Video & Offline Growth Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager of Video & Offline Growth Marketing at Upwork is responsible for designing and executing comprehensive marketing strategies that drive brand awareness and customer acquisition through video content and offline channels. This role requires a strategic leader who can optimize marketing efforts, enhance Upwork's market position, and propel the company's growth by leveraging innovative video marketing techniques and traditional offline advertising methods. The Senior Manager will collaborate closely with cross-functional teams, manage the marketing budget, and analyze campaign performance to ensure high-impact results.

Job Responsibilities

• Develop and implement data-driven video marketing strategies to increase lead generation and customer engagement.
• Oversee the creation and distribution of high-quality video content across various platforms, including social media, websites, and email campaigns.
• Manage offline marketing initiatives including print advertising, events, and promotional campaigns to enhance brand visibility.
• Monitor and analyze performance metrics for both video and offline marketing efforts, adjusting strategies as necessary to maximize ROI.
• Collaborate with content creators, designers, and other marketing personnel to ensure consistency in branding and messaging.
• Lead a team of marketing professionals, providing guidance and fostering professional development opportunities.
• Manage budgets effectively, ensuring all campaigns are delivered within financial constraints.
• Stay abreast of industry trends and competitor activities to identify new growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• 5+ years of experience in marketing, with a focus on video and offline channel strategies.
• Proven track record in leading successful marketing campaigns that drive growth.
• Strong understanding of digital marketing metrics and tools.
• Excellent project management and organizational skills.
• Outstanding interpersonal and communication skills, with the ability to collaborate effectively across diverse teams.
• Creative thinker with strong analytical capabilities to make data-driven decisions.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools to execute marketing initiatives effectively, including video production software (e.g., Adobe Premiere Pro), analytics platforms (e.g., Google Analytics, HubSpot), content management systems (CMS), and customer relationship management (CRM) tools. Familiarity with social media platforms and ad management tools (e.g., Facebook Ads Manager, Google Ads) will also be essential for monitoring and optimizing campaigns.

Ideal Candidates

The ideal candidates for the Senior Manager, Video & Offline Growth Marketing position should possess a dynamic blend of creativity, analytical thinking, and leadership skills. They should be adaptable and able to thrive in a fast-paced environment, demonstrating a passion for storytelling and a keen eye for compelling content. Successful candidates will also exhibit strong strategic thinking capabilities, allowing them to develop innovative marketing solutions, while being proactive in seeking out new opportunities for growth.