Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in enhancing and executing strategic marketing initiatives aimed at driving growth through video and offline channels. This position requires an innovative leader with a keen understanding of current marketing trends and technologies. The successful candidate will be responsible for developing multifaceted marketing strategies, analyzing campaign performance, and collaborating with cross-functional teams to ensure the successful execution of marketing objectives that align with Upwork’s overall goals.

Job Responsibilities

• Develop and implement comprehensive video and offline marketing strategies to drive user acquisition and brand awareness.
• Oversee the production of high-quality video content that resonates with target audiences and effectively communicates Upwork’s value proposition.
• Analyze campaign performance metrics to inform ongoing strategy and optimize execution for maximum effectiveness.
• Collaborate with the creative team to ensure content aligns with broader marketing initiatives and brand standards.
• Manage the offline marketing budget, ensuring optimal allocation of resources across various channels.
• Lead cross-functional teams in planning and executing offline events and partnerships to enhance user engagement and brand exposure.
• Stay updated on industry trends, consumer behavior, and competitive landscape to keep marketing strategies relevant and impactful.
• Report on marketing performance and insights to senior leadership to influence strategic decision-making.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 7 years of experience in growth marketing, with a strong emphasis on video and offline channels.
• Proven track record of managing successful marketing campaigns and driving growth metrics.
• Strong analytical skills with the ability to interpret campaign performance data and derive actionable insights.
• Exceptional project management skills and experience working in a fast-paced environment.
• Excellent communication and interpersonal skills with experience managing cross-functional teams.
• Proficiency with marketing analytics tools and CRM software.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will leverage a variety of technologies and tools, including video editing software, marketing automation platforms, customer relationship management (CRM) systems, web analytics tools, and content management systems. Familiarity with Adobe Creative Suite, Google Analytics, and social media advertising platforms will be essential to effectively execute and measure marketing initiatives.

Ideal Candidates

Ideal candidates for this position will be innovative thinkers who thrive in a dynamic environment and possess a passion for digital marketing and content creation. They should demonstrate strong leadership qualities, the ability to adapt to changing market conditions, and a customer-centric mindset. A proactive attitude, along with excellent problem-solving skills and a commitment to teamwork, will set successful candidates apart in achieving Upwork’s strategic growth objectives.