Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for spearheading innovative marketing strategies to enhance brand visibility and drive user acquisition through video and offline channels. This role involves collaborating with cross-functional teams to create compelling content, optimize marketing campaigns, and analyze performance metrics to facilitate data-driven decision making. The ideal candidate will possess a strong understanding of both digital and offline marketing landscapes, enabling them to effectively manage the strategies that promote growth and engagement across Upwork's diverse offerings.

Job Responsibilities

• Develop and implement comprehensive video marketing strategies to increase brand awareness and user acquisition across multiple channels.
• Oversee offline marketing initiatives, ensuring alignment with overall business objectives and brand messaging.
• Collaborate with creative and production teams to produce high-quality video content that resonates with target audiences.
• Analyze campaign performance using analytics tools, providing actionable insights to optimize future marketing efforts.
• Manage the marketing budget effectively, ensuring an adequate allocation of resources to maximize ROI.
• Build and maintain strategic partnerships with media and advertising agencies to enhance outreach efforts.
• Conduct market research to understand evolving trends and customer preferences in both video and offline channels.
• Lead a team of marketing professionals, providing mentorship and guidance to drive performance and professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 7 years of experience in marketing, with a focus on video and offline marketing strategies.
• Proven track record of successfully managing large-scale marketing campaigns and achieving measurable growth.
• Strong analytical skills, with the ability to interpret data and make strategic decisions based on insights.
• Excellent communication and interpersonal skills, capable of collaborating with diverse teams and stakeholders.
• Proficiency in marketing automation tools and video editing software.
• Experience with SEO, social media marketing, and brand management.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a variety of marketing technologies and tools to enhance the effectiveness of campaigns. Key software and platforms may include video editing tools such as Adobe Premiere Pro or Final Cut Pro, analytics platforms like Google Analytics and Tableau, customer relationship management systems (CRM), as well as email marketing tools. Familiarity with marketing automation platforms such as HubSpot or Marketo is also essential for streamlining marketing operations.

Ideal Candidates

The ideal candidate for this position will be a strategic thinker with a creative flair, capable of balancing analytical perspectives with innovative marketing approaches. They will exhibit strong leadership qualities, fostering a collaborative team environment while effectively driving results. A passion for storytelling through video and an eagerness to explore new, unconventional marketing methods will set them apart. Furthermore, they should be adaptable, with the ability to thrive in a fast-paced, dynamic environment, while staying committed to continuous improvement and learning.