Senior Manager, Video & Offline Growth Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in driving brand awareness and customer acquisition through innovative video and offline marketing strategies. This position requires a leadership mindset, strategic planning capabilities, and a data-driven approach to optimize campaigns across various channels. The ideal candidate will be responsible for developing and executing comprehensive marketing plans that resonate with our target audience, enhancing Upwork’s growth trajectory in the freelancing and remote working industry.

Job Responsibilities

• Develop and implement video marketing campaigns that align with business growth objectives and brand messaging.
• Manage offline marketing initiatives including events, sponsorships, and print advertising to increase brand visibility.
• Analyze campaign performance metrics, utilizing data insights to refine strategies and maximize ROI.
• Collaborate with cross-functional teams including product management, sales, and creative services to ensure cohesive marketing efforts.
• Lead and mentor a team of marketing professionals, fostering an environment of collaboration and continuous improvement.
• Conduct market research to identify trends, competitors, and opportunities for growth.
• Budget planning and management for video and offline marketing channels, ensuring efficient use of resources.
• Develop productive relationships with external vendors, agencies, and partners to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing, with a focus on video and offline marketing strategies.
• Proven track record of developing and executing successful marketing campaigns that drive business growth.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent leadership and team management abilities.
• Exceptional communication skills, both written and verbal.
• Proficiency in marketing automation tools and CRM software.

Technologies & Tools

In this role, the Senior Manager will utilize various technologies and tools such as marketing automation platforms (e.g., HubSpot or Marketo), analytics tools (e.g., Google Analytics, Tableau), and video editing software (e.g., Adobe Premiere Pro or Final Cut Pro) for campaign execution and performance analysis. Familiarity with CRM systems, social media advertising platforms, and project management tools will also be beneficial.

Ideal Candidates

The ideal candidates for this position are those who possess a blend of creativity and analytical thinking. They should be driven by results, with a deep understanding of the marketing landscape and a passion for innovation. Strong interpersonal skills and the ability to inspire and motivate a team are essential traits, alongside a proactive mindset that thrives in a fast-paced environment. Additionally, ideal candidates will demonstrate flexibility and adaptability to respond to changing market dynamics and business needs.