Senior Manager, Video & Offline Growth Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for orchestrating and executing strategic marketing initiatives to drive user acquisition and engagement through video content and offline channels. This role involves leading a team dedicated to creating compelling video marketing campaigns, optimizing media buys, and analysing performance metrics to achieve growth objectives. The ideal candidate will collaborate closely with cross-functional teams and leverage their expertise in both traditional and innovative marketing tactics to enhance Upwork's brand visibility and attract new clients and freelancers alike.

Job Responsibilities

• Develop and implement a comprehensive video and offline marketing strategy aligned with Upwork's growth objectives.
• Lead the video production process, from concept development through to execution, ensuring high-quality deliverables.
• Manage offline marketing campaigns including events, print, and direct mail strategies to reach diverse audiences.
• Analyse campaign performance and user engagement metrics to inform future marketing initiatives.
• Collaborate with content creators, designers, and external vendors to optimize marketing collateral.
• Monitor industry trends and competitor activities to identify opportunities for innovation and improvement.
• Present regular performance reports and strategic recommendations to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• 5+ years of experience in growth marketing, with a focus on video and offline channels.
• Proven track record of successful marketing campaign management and team leadership.
• Strong analytical skills, with proficiency in marketing analytics tools and metrics interpretation.
• Excellent written and verbal communication skills, with the ability to convey complex concepts simply.
• Creative mindset with the capability to develop innovative marketing strategies.
• Familiarity with project management tools and software.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a variety of technologies and tools to execute marketing strategies effectively. This includes marketing automation platforms such as HubSpot or Marketo, video editing software like Adobe Premiere Pro and Final Cut Pro, analytics tools such as Google Analytics and Tableau, as well as project management tools like Asana or Trello. Proficient usage of these technologies will be essential for tracking campaign performance and optimizing user engagement strategies.

Ideal Candidates

The ideal candidates for the Senior Manager, Video & Offline Growth Marketing position will possess a blend of creativity and analytical thinking, allowing them to generate innovative marketing solutions while monitoring and interpreting data. They will have a collaborative spirit, thriving in team environments and fostering strong relationships with various stakeholders. A proactive approach towards problem-solving and a passion for user-centered marketing will also distinguish successful candidates in driving Upwork’s growth objectives.