Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in driving customer acquisition and brand awareness through innovative video and offline marketing strategies. This position requires a strategic thinker who can manage a dynamic team and collaborate across departments to optimize marketing channels. The candidate will be responsible for developing comprehensive marketing plans, executing multifaceted campaigns, and analyzing performance metrics to ensure continuous improvement and alignment with business objectives.

Job Responsibilities

• Lead the planning and execution of video and offline marketing initiatives to drive user acquisition and retention.
• Develop, manage, and optimize the annual marketing budget for offline and video campaigns.
• Collaborate with creative teams to produce compelling video content that resonates with target audiences.
• Analyze market trends and consumer feedback to refine marketing strategies and identify growth opportunities.
• Establish measurable KPIs for campaigns and provide actionable insights based on performance analysis.
• Coordinate with cross-functional teams, including Product, Sales, and Customer Support, to align marketing strategies with company goals.
• Manage relationships with external partners and agencies to enhance campaign effectiveness.
• Deliver regular reports and presentations to stakeholders on marketing campaign performance and ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing, with a strong focus on video and offline growth strategies.
• Proven track record of leading successful marketing campaigns with measurable results.
• Familiarity with digital marketing channels and technologies, including SEO, PPC, and social media.
• Excellent analytical skills and experience with marketing metrics and data analysis.
• Strong leadership and team management abilities.
• Exceptional communication and presentation skills.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools to support marketing efforts, including analytics platforms such as Google Analytics and SEO tools like SEMrush. Proficiency in video editing software, project management tools (e.g., Trello, Asana), and CRM systems (e.g., HubSpot, Salesforce) will be essential for executing and optimizing marketing campaigns efficiently.

Ideal Candidates

Ideal candidates for the Senior Manager, Video & Offline Growth Marketing position will exhibit a blend of creativity and analytical prowess. They should possess strong leadership qualities, demonstrating the ability to motivate and guide a diverse team towards achieving common marketing goals. A proactive approach to problem-solving and a willingness to adapt to changing market conditions are essential. Additionally, candidates should thrive in a collaborative environment, showcasing excellent interpersonal skills and a passion for driving meaningful engagement with Upwork's brand.