Senior Manager, Video & Offline Growth Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in developing and executing innovative marketing strategies aimed at driving user acquisition and brand awareness through video and offline channels. The successful candidate will lead a dynamic team, analyze market trends, and collaborate with cross-functional teams to enhance marketing effectiveness. This position requires a strategic thinker with a deep understanding of both digital and offline marketing ecosystems who can optimize campaigns to achieve significant growth targets.

Job Responsibilities

• Develop and implement comprehensive video and offline marketing strategies to boost user acquisition and engagement.
• Conduct thorough market research to identify target audiences and evaluate competitive landscape.
• Collaborate with internal stakeholders to create engaging video content that aligns with brand messaging.
• Manage the offline marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Analyze campaign performance and adjust strategies based on data-driven insights.
• Lead, mentor, and develop a team of marketing professionals to enhance overall performance and professional growth.
• Oversee partnerships with external vendors and agencies to facilitate campaign execution.
• Stay updated on the latest trends in video marketing and offline advertising to maintain a competitive edge.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing, with a focus on video and offline channels.
• Proven track record of successfully managing multifaceted marketing campaigns.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Exceptional leadership and team management skills, with experience in leading cross-functional initiatives.
• Excellent verbal and written communication skills.
• Familiarity with video production and editing tools is a plus.

Technologies & Tools

The role will involve working with a range of technologies and tools including marketing automation software (e.g., HubSpot, Marketo), video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro), analytics platforms (e.g., Google Analytics, Tableau), and project management tools (e.g., Asana, Trello). Familiarity with social media advertising platforms and offline marketing tools will also be essential for the execution of marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Manager, Video & Offline Growth Marketing position are innovative and results-driven professionals who possess a balance of creative and analytical skills. They demonstrate exceptional leadership capabilities, inspiring their teams while fostering a collaborative work environment. A strong inclination towards data-driven decision-making, coupled with an ability to adapt to evolving market dynamics, will distinguish the best applicants. Additionally, high emotional intelligence and excellent interpersonal skills will be essential in managing teams and building relationships across the organization.