Senior Manager, Video & Offline Growth Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in developing and executing strategic marketing initiatives aimed at driving user acquisition and engagement across video and offline channels. This individual will collaborate closely with cross-functional teams to leverage data-driven insights, optimize marketing performance, and enhance brand visibility. As a key member of the marketing leadership team, the Senior Manager will oversee the formulation of innovative campaigns that resonate with diverse audiences, ensuring alignment with Upwork's overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive video and offline marketing strategies to enhance brand awareness and drive user acquisition.
• Manage end-to-end marketing campaigns, from conceptualization through execution and analysis, ensuring they meet predefined KPIs.
• Analyze market trends and customer insights to identify opportunities for growth and innovation in marketing efforts.
• Collaborate with creative and production teams to create compelling video content that engages target audiences.
• Oversee budget allocation and spend across video and offline channels, ensuring effective use of resources.
• Lead a team of marketing professionals to foster a collaborative and high-performance work environment.
• Establish metrics to measure the effectiveness of marketing initiatives and use analytics for continual improvement.
• Coordinate with sales and product teams to ensure alignment on marketing messages and strategies.
• Stay up-to-date with industry best practices and emerging trends in offline and video marketing.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 8+ years of experience in growth marketing, with a focus on video and offline channels.
• Demonstrated track record of successfully managing multi-channel marketing campaigns.
• Exceptional analytical skills with the ability to interpret data and drive actionable insights.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Strong leadership and team management capabilities, with experience in building and mentoring teams.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly to various stakeholders.
• Creative thinker with a results-oriented mindset and the ability to thrive in a fast-paced environment.

Technologies & Tools

In this role, the Senior Manager, Video & Offline Growth Marketing will utilize various technologies and tools, including but not limited to marketing automation platforms, analytics tools such as Google Analytics, video editing software, customer relationship management (CRM) systems, and project management applications. Proficiency in data analysis tools and digital ad platforms will be essential for optimizing campaign performance and achieving marketing objectives.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing position will be an innovative marketer with a passion for storytelling through video and offline mediums. They will possess a strategic mindset coupled with a hands-on approach to execution. Strong interpersonal skills are essential for effective collaboration across teams, as is the ability to navigate complex projects with a solution-oriented perspective. A genuine interest in market trends and user behavior, along with a commitment to driving results, will distinguish the successful applicant in this dynamic role.