Senior Manager, Video & Offline Growth Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will spearhead strategic initiatives to enhance brand visibility and engagement through innovative marketing channels. This role requires a strategic thinker with extensive expertise in video marketing and offline growth strategies. The incumbent will be responsible for developing and executing comprehensive marketing campaigns that leverage both video content and traditional marketing methods to drive user acquisition and retention. Collaboration with cross-functional teams and data-driven decision-making will be crucial to optimize marketing efforts and achieve organizational goals.

Job Responsibilities

• Develop and implement video marketing strategies that align with Upwork's overall growth objectives.
• Manage and optimize offline marketing campaigns to increase brand awareness and user engagement.
• Collaborate with content creators to produce high-quality video content tailored to target audiences.
• Analyze campaign performance metrics and user engagement data to drive continuous improvement.
• Coordinate with the product and sales teams to ensure cohesive messaging across all marketing channels.
• Identify new opportunities for growth through innovative offline marketing tactics such as events, sponsorships, and partnerships.
• Lead a team of marketing professionals, fostering a culture of creativity and performance-driven results.
• Stay updated on industry trends and competitor strategies to inform marketing approaches.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in marketing, with a focus on video and offline growth strategies.
• Proven track record of successfully managing multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret marketing data to inform strategies.
• Excellent leadership and team management capabilities.
• Outstanding communication and interpersonal skills.
• Proficiency in marketing automation tools and CRM software.
• Experience in developing video content and understanding of video production processes.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize various technologies and tools to enhance marketing campaigns. Familiarity with video editing software, content management systems (CMS), data analytics platforms, and marketing automation tools such as HubSpot or Marketo will be essential. Furthermore, the candidate should be adept in using social media platforms for video dissemination and offline marketing technologies that support campaign execution.

Ideal Candidates

Ideal candidates for the Senior Manager, Video & Offline Growth Marketing will possess a blend of creative and analytical thinking. They approach challenges with an innovative mindset and have a passion for storytelling through video and other offline media. An ability to thrive in a fast-paced environment, along with strong leadership qualities and collaborative spirit, are key characteristics that make a successful fit for this role. Effective communicators who can inspire and lead teams while driving results will excel in this position.