Senior Manager, Video & Offline Growth Marketing

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Job Overview

As a Senior Manager, Video & Offline Growth Marketing at Upwork, you will spearhead strategic initiatives aimed at driving user acquisition, engagement, and retention through innovative video and offline marketing campaigns. This role requires a dynamic leader with a deep understanding of both traditional and digital marketing channels, capable of leveraging data-driven insights to optimize performance. You will collaborate with cross-functional teams to develop comprehensive marketing strategies that enhance brand visibility and foster community growth within the Upwork platform.

Job Responsibilities

• Design and implement video marketing campaigns to support user acquisition and retention goals.
• Oversee offline marketing initiatives, such as events and partnerships, to enhance brand recognition.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
• Collaborate with product, sales, and creative teams to align marketing efforts with business objectives.
• Develop and manage the marketing budget, ensuring optimal allocation of resources across channels.
• Stay abreast of industry trends and competitor activities to inform innovative marketing strategies.
• Foster a culture of experimentation within the marketing team to drive continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in marketing, with at least 4 years in a leadership capacity.
• Proven track record of successful video and offline marketing campaigns.
• Strong analytical skills with experience using data to drive decision-making.
• Excellent verbal and written communication abilities.
• Ability to thrive in a fast-paced, rapidly changing environment.
• Familiarity with digital marketing tools and platforms is a plus.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a variety of technologies and tools including video editing software, customer relationship management (CRM) systems, marketing automation platforms, analytics tools, and social media management tools. Familiarity with data visualization tools and project management software is also beneficial to streamline workflows and enhance collaboration.

Ideal Candidates

The ideal candidate for this position will possess exceptional leadership qualities and a passion for innovation in marketing. They should demonstrate a strategic mindset, creativity in problem-solving, and the ability to build strong relationships both internally and externally. Furthermore, a results-oriented attitude paired with a relentless drive to exceed objectives will enable the Senior Manager to thrive in the impactful role of driving growth for Upwork.