Senior Manager, Video & Offline Growth Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility and drive user acquisition through both video content and offline initiatives. This senior leadership role will require collaboration with cross-functional teams, leveraging analytics to optimize campaigns, and leading a dynamic team to innovate and implement marketing strategies that align with Upwork's overall business objectives. The ideal candidate will possess a strong background in marketing management, strong analytical skills, and a creative mindset to utilize various channels for optimum results.

Job Responsibilities

• Develop and oversee video marketing strategies that boost brand awareness and drive traffic to the platform.
• Plan and execute offline marketing campaigns, including events, partnerships, and community engagement initiatives.
• Lead and mentor a team of marketers to enhance performance and foster a collaborative environment.
• Analyze market trends and user behavior data to inform marketing strategies and optimize campaign performance.
• Collaborate with content creators, designers, and other stakeholders to produce engaging video content that resonates with target audiences.
• Manage budget allocation for video and offline campaigns, ensuring effective use of resources to meet objectives.
• Track and report on campaign metrics, providing insights and recommendations to drive continuous improvement.
• Build and maintain relationships with external partners, media outlets, and influencers to amplify marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; an MBA is preferred.
• Minimum of 7 years of experience in marketing, with a focus on video marketing and offline promotional strategies.
• Proven track record of leading successful marketing campaigns that drive user engagement and growth.
• Strong analytical and data-driven mindset, with proficiency in interpreting marketing metrics and KPIs.
• Exceptional communication and leadership skills, capable of motivating and inspiring a team.
• Experience in managing budgets and financial forecasting associated with marketing initiatives.
• Familiarity with digital marketing tools and platforms, as well as video production and editing processes.

Technologies & Tools

The Senior Manager, Video & Offline Growth Marketing will utilize a variety of technologies and tools, including but not limited to video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), customer relationship management (CRM) systems (e.g., Salesforce), analytics platforms (e.g., Google Analytics, HubSpot), and social media management tools (e.g., Hootsuite). Familiarity with content management systems (CMS) and email marketing platforms will also be beneficial for this role.

Ideal Candidates

The ideal candidate for this position will exhibit strong leadership qualities, demonstrating the ability to foster team collaboration and drive innovation in marketing strategies. They will possess a keen eye for detail, ensuring each marketing initiative is tailored to the target audience. Excellent communication skills and a proactive approach to problem-solving are essential. Additionally, a creative mindset with the ability to think outside the box will be highly valued, as the candidate will be tasked with developing unique and engaging marketing campaigns to elevate Upwork's brand presence in both digital and offline spaces.